Wet Brush to Air Television Commercial Nationally for Six Weeks

Wet Brush has launched its first national television commercial campaign. NYC creative agency, ADKOA (A Different Kind of Animal) produced the campaign. The commercial began airing on July 29 and will air for 6 weeks on networks including Bravo, E!, Hallmark, Lifetime, Nick at Night, ABC and We, among others. The commercial will make Wet Brush the first ever hairbrush brand to run a TVcampaign.

HOW-TO: Mila Kunis' Effortless Bob at the 2018 MTV Movie and TV Awards

Celebrity stylist Renato Campora created an effortless, modern bob on Mila Kunis for the 2018 MTV Movie and TV Awards utilizing the Biolage Styling line.

Biologe Adds Three New Products to its Styling Lineup

Clean, streamlined packaging and smart color-coding that readily identifies each product’s benefit family and function are the hallmarks of Biolage Styling for 2018.

Extend + Blend: an Approach for Natural Hair Extensions by Donna Bella Hair and Donald Scott NYC

Donna Bella Hair, the leading remy human hair extension brand and Donald Scott NYC, the premiere professional razor tool company, have joined forces to fill a gap in the professional hair industry: the blending and styling of professional hair extensions.

Kenra’s Heat Block Spray 22

Beat the heat with NEW Kenra Platinum Heat Block Spray 22. This multi-benefit styler protects hair up to 450F. With an ultra-fine mist application, Heat Block Spray 22 dries on contact to allow for a clean release from styling tools, while providing a high hold finish for ultimate style longevity.

NYFW: Aveda’s Antoinette Beenders Adds a Touch of Fringe Drama at Tome

Aveda Global Creative Director, Antoinette Beenders created lush, smooth hair with a touch of drama at the Tome SS18 Presentation

Aveda Launches Texture Tonic

Texture Tonic from Aveda delivers a tousled look with a touchable, no-product finish.

Hot Tools Introduces the CurlBar Set With Four Interchangeable Barrels

In addition to Hot Tools' CurlBar, the brand is soon introducing the CurlBar Set, a curling iron system that combines the ergonomic design and features of the CurlBar curling irons with the versatility of all four interchangeable barrels.

Power to the Tools: Olivia Garden Gives the Spotlight to Brushes

2017 marks the golden anniversary for Olivia Garden. As the iconic brush and tool manufacturer celebrates 50 beautiful years, its newest collection reflects the versatility of the brand, and the results achievable through quality tools.