Makeover: Box Dyed and Brassy To Bright Blonde
Get the details for this dramatic makeover from boxed dyed and brassy to bright, cool blonde.
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SEARCHMENUSEARCHGet the details for this dramatic makeover from boxed dyed and brassy to bright, cool blonde.
Daisy Goord was excited when her new client came to her with a color “that wasn’t a million miles from where she wanted to be. YES it was too warm and YES it wasn’t lifted high enough, but there are several easy tweaks to make to hit her bright blonde goal.” Details for the makeover here.
Get the details for this upgrade, from grown out and damaged to bright, beautiful blonde.
The inaugural event presented by TrendVision had 27 hairstylists and nail artists professionals competing across eight beauty categories challenged with the theme "Kaleidoscope" to pay homage to the evolving beauty industry.
Get the details for this 7 hour makeover on a first time client who had no idea what was going on with her color.
Breeanna Weinhold has had quite a journey with one of her clients who came in with splotchy, orange, halfway color removed hair that had some pieces longer than waste length and some that were shorter from being chemically melted off. Get the details for the makeover here.
Laila Pettersen, @laila.wella, is an educator for Wella Professional, Norway. Just like gems form over time, Pettersen’s creation required patience and skill. She wanted to take her client from dull to shining brilliance and used Wella’s Opal-Essence shades, applied in sections with a gloved hand, to achieve the end result.
Learn from the master himself, Wella Professionals Global Director of Care & Styling, who shares insight in to fashion week, social media and more.
Sharp brings a breadth of leadership experience managing curriculum for some of professional beauty’s most prestigious brands.
Zach Mesquit shares why he changed his handle from @platinumperfection and offers tips to build a following.
Famed colorist Sydniiee leads a double life. She shares her story from Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.
Wella Professionals ITVA has been reinvented and is now called a "Creative Retreat Experience." Held in Lisbon, Portugal, the event offered team spirit, inspiration, and so much more. Details here.
See how Jordan Heidenwith, a 2017 Game Changers honoree, transitioned this client from grown-out platinum and dark roots to a more natural and manageable blonde.
The new Wella Professionals KOLESTON PERFECT with ME+ was just introduced to the media at a press event. Get details about the new product here, and learn more about how and why it works.
Coty today announced the appointment of Sennen Pamich as senior vice president of the company’s Professional Beauty Division in North America. Pamich will report to Sylvie Moreau, president of Coty Professional Beauty.
Whether you look at the sci-fi escapism of Jeremy Scott’s fall /winter runway show or the apocalyptic inspiration of Maison Margiela, designers have been expressing a cosmic trend, interpreted here by Wella.
In this formula that went viral, Kimberly Bonondona, a blonde and balayage specialist, converts a natural level-3 with old yellow-y highlights to the perfect fall shade she calls Cold Brew.