11 Hour Platinum Transformation
Colorists are chemists and artists, but not magicians. Here, one colorist shares the truth about the process of taking a dark-haired client to white blonde.
by Anne Moratto
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SEARCHMENUSEARCHColorists are chemists and artists, but not magicians. Here, one colorist shares the truth about the process of taking a dark-haired client to white blonde.
Do you follow Jamie Dana on Instagram or YouTube? Just wait until you see how she achieved this transformation!
See how Jordan Heidenwith, a 2017 Game Changers honoree, transitioned this client from grown-out platinum and dark roots to a more natural and manageable blonde.
This luminous platinum color from Alfaparf Milano brings a modern twist to a timeless trend.
At Rusk, colorists are updating platinum with fun pops of pastel hues using clear to dilute any direct color.
Featuring predictive technology, the new Ghd Platinum+ predicts personal hair needs and constantly adapts to ensure the perfect styling temperature is delivered for your client's individual hair type at all times.
Creamy blondes, icy platinums, cool beiges and pretty much any kind of blonde you can imagine, Grace Joo can create them. She is also a marvel at taking dark, grown-out roots and blending them into a perfect, zero-line-of-demarcation, finish.
Here's a lightening how-to inspired by Sophie Turner’s current, frosty blonde hue, including instructions on incorporating the new WELLAPLEX into the mix for damage-free results!
Sponsored by Coty Inc.
A storm is brewing! There's a 100 percent chance of your clients falling in love with these glamorous and gloomy styles that blew us away.
Sabrie Vidler (@hairbysabrie) of Salon Calypso, Jacksonville, FL says her natural level 6/7 client arrived with more than a year's worth of new growth. Read how Vidler tackled this correction.
Whether serving as a palette for vibrant color or left icy white, 2017 saw a surge in clients looking to obtain levels 9 and 10.
Get the details for the lovely makeover, from faded and brassy to bright and light.
We scoured the tags #playingwithplatinum and #modernsalon and came up with our 21 favorite looks brought to us by you!
"It's not often we get to transform virgin hair into gorgeous dimensional blonde!" says Liz Calo (@hiphopkids) of Luxe Lab (@luxelab) Santa Monica, CA. Read on to get the how-to!
Get the formula for this lovely blonde by LuxeLab artist Takara.
Madison Carlisle used an assortment of techniques to get this client to her desired goal of a bright blonde with dimension. Details here.
This client played with a little too much "at-home" spot coloring and needed a color correction badly! See how she started from gold/blonde and then transitioned to a classy, icy gray.