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Cosmoprof North America (CPNA) will expand its popular Discover Beauty segment with the addition of Spotlights, a program that will allow small companies to exhibit within the Discover Beauty pavilion.
Cosmoprof North America (CPNA) announced that YouBeauty.com will partner with CPNA’s Discover Beauty program
CosmoProf/BSG used a giant Facebook Wall to promote it Mobile Connect texting alerts at ABS.
"This will be our last motorcycle adventure from Sante Fe to Las Vegas for Cosmoprof." Dwight is referring to his famed "Run to Cosmoprof" which runs through 5 states as salon professionals make their way to the amazing Cosmoprof show to be held in Las Vegas July 22 - 24, 2012.
OPI announces the launch of the new City of Hope limited promotion to celebrate City of Hope 2012 Spirit of Life Honoree George Schaeffer. Each display features four bestselling OPI nail lacquers, including Bubble Bath, Cajun Shrimp, Strawberry Margarita and You Don’t Know Jacques!
TextureMedia really hit it out of the park with Fashion on the Runway—the only hair-focused event centered around New York's Fashion Week. Five hair care sponsors headlined the runway—debuting looks that truly celebrated texture.
Hair Rules put together a fabulous creative team to wow the crowd: Dickey, co-founder and creator; Brock Graham and Jasmine Green, assistants; Dailey Green, stylist; Katiria Martin, stylist and colorist; and Nzingha for ZFaceInc, NYC, make-up.
The Curls Unleashed creative team was full of energy up on stage: Reginald Mitchell, director of education; Zac Britt, senior educator; Willie Malone, senior educator; got the crowd dancing and cheering on as texture took over the runway.
Minardi Luxury Color Care and Joico put together a fantastic creative team of Mark Mileti, color director; Stephen Wang, design director; John James Lichioveri, senior designer, and Sony Hy, design assistant, in an exciting runway presentation that featured tousled texture, combined with beautiful cuts and striking fashion.
Arrojo brought together its creative team that truly wow’d with its take on texture: Amanda Jenkins, lead stylist and creative director; Zeph O’Hora, stylist; Liz Marz, make-up; Ashley Kowalski, color and fashion styling; and Abbey Theis, permanent texture specialist.
