Bedhead “Candy Fixations” was launched at a private party during Cosmoprof earlier this week at City Center in Las Vegas. The Eve Nightclub was transformed with candy, music and models sporting festive coifs created with the new texture products. Distributors, VIP’s and the press were introduced to the new line made up of Sugar Dust Root Lifting Hair Powder (to build depth and lift at the roots), Glaze Haze Semi-Sweet Smoothing Serum (to help resist humidity for 12 hours), Totally Baked Meringue Styling Prep (for layerable base texturizer), Sugar Shock Bodifying Sugar Spray (to add texture and manageability) and Mega Whip Marshmallow Texturizer (a moldable product for thick, coarse hair).
Joico just wrapped up day 2 of their three day 2011 National Sales Meeting and Modern Salon Media was there to catch up on some of the exciting news, updates and projections. Held at the Four Seasons Hotel in Las Vegas, things are looking great at Joico.
TEAM MODERN is heading to Las Vegas in full force to cover PBA Beauty Week. Our editors will be blogging live and reporting on every event at this annual “industry-wide reunion.” From the Get-Together Party to City of Hope to Symposium, Beacon, NAHA and, of course, the Cosmoprof North America show itself. Watch for continuous coverage on modernsalon.com and MODERN’s Facebook page. We’ll also dedicate our Sunday e-letter to product highlights and trends from the show, and Monday to reporting on the North American Hairstyling Awards gala presentation. If you are going to be at Beauty Week, look for our MODERN SALON TV crew, editors and sales team, or visit our booth at D-1099.
Fighting breast cancer is a serious endeavor at BSG/ Cosmoprof. During September and October the company’s “Passsionately Pink” campaign promoted breast cancer awareness throughout North America with store activities, salon programs and product promotions.
I recently spoke with Michael O’Rourke who is receiving the NAHA Lifetime Achievement Award at this year’s NAHA awards ceremony in Las Vegas July 31 during Cosmoprof/PBA Beauty Week. Speaking to Michael is always an inspiration because the passion he has for the industry is genuine and infectious. If you have seen him on the show floor or on the stage, you know what I mean.
American Culture, co-owned by Louise and Doreen Guarneri, together with Steve Brody of Beauty Systems Group, premiered their Simply Smooth keratin treatments and Simply Smooth xtend maintenance system to Long Island salons and CosmoProf store ...
The Discover Beauty program, an exclusive initiative of Cosmoprof North America, celebrates its fifth successful year of matching leading retailers with emerging beauty and skin care brands in 2011. In this program, companies must be selected to participate in Discover Beauty, ensuring an array of unique, cutting-edge brands that are predicted to be the "next big thing." See the product round-up now.
Best Beauty Retailers in Las Vegas Tour, Behind Beauty Blogging, Creativity and Passion: Fueling the Brand Story; Cosmoprof North America Las Vegas, My Beauty Faux Pas; Social Marketing: Monetizing Your Online Efforts; Your Exit Strategy: Success Stories and Planner Steps; Corporate Culture: Why Now More Important Than Ever ; Private Label—Emotional Branding: How to Connect, Navigate and Attract; The Realities of the Resort Spa Business; High Performance Treatments and Instant Results: The Impact on the Salon Industry, Discover Beauty
The first ever Cosmoprof press conference was held in NYC announcing the venue for the event to take place in Las Vegas from July 21 - August 2.
Cosmoprof North America 2011 has announced its partnership with the Fashion Institute of Technology (F.I.T.), which offers both a Bachelors and Masters degree dedicated to Marketing Cosmetics and Fragrances. This collaborative effort will help launch the careers of several industry-minded students from the undergraduate program.
