Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
How to Get the Richest Brown Color EVER
Dark brown is one shade that will never go out of style. Here, Los Angeles stylist Justin Toves-Vincilione shares the steps for a bold, luscious hue that will be your favorite new look.
by Staff
May 17, 2021
2 min to read
Justin Toves-Vincilione (@ahappyjustin), a Los Angeles-based stylist and Ulta Beauty Design Team member, fills his feed with bright, shiny beauty creations. Recently, a rich brunette caught our eye, and we had to get the details for how to recreate this level of depth and pure color.
Toves-Vincilione shares that he used Wella’s Kolestone Perfect to help his client achieve a dark, bold brown.
“While Koleston Perfect is known for 100% gray/white coverage, it’s also perfect for color balancing and color correction,” he explains. “When formulating for coverage of 2 or more levels, I almost always think ‘fill with red.’ And while I did have a red shade on hand for this project, I decided to use the 4/07 Pure Naturals on its own to really let the coverage do the work for me.”
Formula and Steps:
Service: Pure Balancing
Mixing Ratio: 1:2 - One part color, two parts Welloxon Developer Pastel 1.9%
Processing Time: Up to 45 minutes
Formula 4/07
“For this look, I wanted something in between a gloss and permanent color, and Wella’s new Pure Balancing service was perfect for that,” he says.
But if luscious reds are more your speed, Toves-Vincilione has the color inspiration coming your way.
For this look, the stylist wanted to add depth and dimension to his client’s copper. Bookmark this formula:
5/43 + 6% (20vol) Welloxon Perfect Developer on regrowth
5/43, 6/41 + 8/71 + 9% (30vol) Welloxon Developer as a low light
“What I love about this color line the most is the range of services it allows me to provide: glossing, color correction, gray coverage, toning, color refresh, darken – the list goes on,” says Toves-Vincilione. “Plus, ME+ is the superior color technology of the future. It is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair color while delivering uncompromised color performance.”
Subscribe to Our Newsletter
More Color
ColorFest 2026: The Hair Color Formulas and Creative Techniques Everyone Will Be Talking About
Trending, fool-proof, and fantastic formulas.
4 Express Salon Add-On Services That Boost Revenue and Keep Clients Coming Back
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
by Anne Moratto
PRAVANA Expands HydraGloss Line with Two Red-Violet Shades Inspired by the “Cherry Cola” Trend
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
by Staff
Something Special: Amelia Fugitt's Stunning Transformations
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
The Rise of “Naturals”: How Foundational Shades Are Driving Salon Growth
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
by Anne Moratto
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Dazzle With Shiny Haircolor
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Step-by-Step: How to Create the Modern Ombre
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
From Consultation to Correction: Managing Expectations and Getting Color Right
A master colorist on why great hair color is never “simple.”
by Anne Moratto
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel Redefines At-Home Blonde Hair Care with New Blacklight Blonde Science Product Line
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Alysa Liu’s ‘Halo Hair’ Takes Gold on the Ice by Kelsey Miller Using Schwarzkopf Professional
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
Pink Is for Everyone: PRAVANA Launches Sugarcoated VIVIDS Shades
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
The American Blonde: The Look That Traveled the World
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Follow the Formula: Garnet Flame and Cherry Red
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
by Anne Moratto