
Redken Uses Consumer Advertising to Bring Clients Back Into the Salons
"Redken Diaries" highlights the campaign, featuring top Redken stylists performing their magic on clients who are ever-so-ready for post-COVID hair revivals.
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"Redken Diaries" highlights the campaign, featuring top Redken stylists performing their magic on clients who are ever-so-ready for post-COVID hair revivals.
Sponsored









Two vital lessons from her book "True Color: The Essential Hair Color Handbook."
Ulta Beauty Design Team member Jerwin Carlos (@jwinclos) a self-described #hairninja and a Redken certified colorist shares four magnificent makeovers and his tips
What’s the biggest trend in blonding right now? Everyone wants bright, eye-popping color and seriously healthy hair! With Redken, you have both! The best solution for a powerful lift but strong hair, is using a bonder at every step of the service.
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Stephanie Polansky brings 27 years of industry experience, beginning as a stylist to most recently serving as Global Director of Education and Shows for Sexy Hair.
A slideshow of bomb blondes created using new Redken Shades EQ Bonder Inside, with added bond builder to reduce damage, even porosity and ensure optimal color results. Tone this way...
Our foundation of principles grants us the freedom to create with confidence. It’s what makes our industry so special – we learn the rules so we can break them. A strong understanding of the fundamentals helps us trouble shoot, problem solve, recreate looks and allows us to teach what we know to others.
Setting a great foundation is so important for achieving a long-lasting hairstyle. For bridal updos or special occassion looks, Lori Fudens (@Lorifudens_Redkenartist) goes through these steps to prep hair for success.
Redken Brand Ambassador Johnny Ramirez @johnnyramirez gives us a look at the steps he takes when creating his trademarked Lived In Color™.
This internationally acclaimed hairstylist didn’t intend to choose beauty as a career, but it became the space where his self-taught skills could shine. Now, François helps individuals all over the world embrace the shape, volume and personality of their hair’s true texture.