Redken announces model Crystal Renn as the newest brand muse. Renn will first serve as the face of the launch of new shades to Redken’s Chromatics Ultra Rich professional haircolor line, launching in salons April 2016. Renn joins the lineup of Redken muses including supermodels Lea T and Soo Joo Park, actress and model Suki Waterhouse, DJ trendsetter Amber Le Bon, and Redken Global Creative Director Guido.

“I was really excited when I found out I was going to work with Redken,” says Renn. “It’s a brand for a modern and confident woman, which is what I aspire to myself. Anytime you hear that Guido is doing the hair, you know you’re going to look beautiful and feel great! He’s the best of the best.”

Renn has walked the runway for Jean Paul Gaultier, Chanel, Zac Posen; and starred in campaigns for iconic fashion brands including Chanel, Barneys, Dolce & Gabbana and Jimmy Choo. Renn has worked repeatedly with notable fashion photographers like Steven Meisel and Steven Klein and appeared in editorials for Vogue, Glamour, Vogue Paris, Harper's Bazaar, V, and many more.

Renn’s Redken debut begins as the face of the launch of new shades to Chromatics Ultra Rich professional haircolor, featuring the same ammonia-free, fortifying formulas in an even broader range of

monochromatic haircolors. Redken Artist Chiala Marvici, the mastermind behind the hand-pressed coloring technique in 2015, used Chromatics Ultra Rich to give Renn her rich brunette hair with incredible

shine. To finish the look, Redken Global Creative Director Guido styled Renn’s hair using the new Pillow Proof Blow Dry Express Treatment Primer Cream, in salons now.

For more information about Renn’s debut and the campaign, follow @Redken5thAve and @crystalball1111.