
NYFW: Undone Hair and Effortless Makeup from Aveda for Tome
Aveda Global Creative Director Antoinette Beenders created an undone, care-free textured look for Tom's 2219 show at NYFW.

Aveda Global Creative Director Antoinette Beenders created an undone, care-free textured look for Tom's 2219 show at NYFW.

Moroccanoil Artistic Director Kevin Hughes created two distinct looks for Oscar de la Renta's Spring 2019 presentation.

Oribe Global Ambassador, James Pecis, created a mix of styles including bouncy blowouts with volume and chic chignons to complement the fashion's vibrant hues.

For the more refined looks, Eugene relied on Wella Professionals EIMI Perfect Me, lightweight beauty balm lotion, designed to create a natural style with smoothness to add shine, tame flyaways and protect hair from heat styling.

During New York Fashion Week, underwear and apparel brand Marco Marco’s Collection Seven joined forces with beauty brands for what resulted in a standing ovation during the finale of NYFW's first-ever line-up of all transgender models.

Metallic manicures by Morgan Taylor put sparkle on the fingertips and add interest to the overall looks.

Redken Global Creative Director Guido Palau capitalized on a light take on the '80s at Escada’s SS '19 Show.

Olivia Garden was the hair tools sponsor for looks inspired by blush tones blush tones, garden-print florals, and signature tailored silhouettes in the Rachel Zoe SS '19 Show.

ECRU New York's Creative team created more than 340 looks inspired by space-age exploration and breaking borders in the Flying Solo SS '19 Show at New York Fashion Week.

”Texas youth” served as the jumping-off point for Brandon Maxwell’s Spring/Summer 2019 collection.

Recreate this sleek knotted pony with these steps and products from Amika.

Playing off the nautical theme of Monse’s Spring/Summer 2019 collection, Rita Remark for Essie created two designs inspired by sails.

Tori H. for Essie created a subtle and sophisticated “color block” design using some iconic favorites and the stop, drop & shop shade from the new essie fall 2018 collection inspired by New York City.

As the exclusive hair sponsor for Nolcha shows during NYFW Fall/Winter 2018, prestige hair and beauty brand, ECRU New York created a modern rope twist hairstyle to complement Virtuvius’s Fall/Winter 2018 Runway Collection at the iconic Mercedes-Benz Manhattan showroom on February 11, 2018.

As the exclusive hair sponsor for Nolcha shows during NYFW F/W18, prestige hair and beauty brand, ECRU New York created a flower crown hairstyle to accessorize Aranyani’s Fall/Winter 2018 Collection on the runway.

Lead stylist T. Cooper of Metro Look sponsored by Not Your Mother’s hair products and Sutra Beauty created whimsical, "wind-blown" styles for N-p-Elliott fall/winter 2018 fashion show.

As the exclusive hair sponsor for Nolcha shows during NYFW F/W18, ECRU New York created a gorgeous retro hairstyle with a modern twist for Gemma Hoi’s runway collection.