
The Platinum Card Lightening Technique That's Behind Beautiful Blondes
Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!
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Platinum Card hair lightening technique has been beautifying blondes and creative colors for decades. Learn what it is, why colorists love it and how to get the best results!









An Aveda product and formula that is very customizable and easy-to-use.
Start following @vanessayvonnehair for some gorgeous makeovers including this one. Here's the formula and how-to for this cool-girl finish.
“The key to this was evening out the canvas by pre-lightening all the warm areas.” See what else this blonding specialist did to create the final, beautiful result.
Sam Villa demonstrates how to achieve beautifully soft layers in a haircut.
This muted metallic hair color lets guests play with fun color. Add muted metallics into their current color to give them diffused, peeks of color. It’s also a great add-on to a color service and it keeps them coming back, because they feel heard.
Sponsored by Paul Mitchell Professional
From Sam Villa's Director of Education, Andrew Carruthers, comes a great step-by-step to achieve shiny waves.
Redken (with Olaplex incorporated, always) formulas plus some bang action changed-up this look in a bright and beautiful way.
Reema Jaber is a color correction artist and this transformation was performed on hair that was fragile and very banded.
Pravana introduces a new power lightener to their hair color assortment, this with the proprietary Reunite Mending Technology.