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Gina Huff joins ColorProof Evolved Color Care as Marketing Brand Manager. Most recently holding the position of Marketing Manager: Brand & Product Development for another professional hair care brand, Huff will continue to provide brand ...
Heather Catalan moved to her Colorado Springs, Colorado-based Sola Suite about 18 months ago. The client-centric business owner says her studio’s name came from her clients, who told her she was in their phones as “Hair ...
To make the most of your e-marketing you need subscribers – the more the merrier. In the final part of a three-blog series on ways to boost your database, Paul Tate of Shortcuts outlines the wonders of the website as a way to increase the ...
Guests in a hotel are almost always there for an event that they want to look great for, whether it’s a vacation, a wedding or a business meeting. However, after the hassle of packing and travelling, there’s always something that ...
You could have the most well-planned email campaign, but if you don’t have a growing list of subscribers – those clever, stylish emails you built could have a low return on investment.When executed properly, email marketing can be ...
Colorful CreationsPureology is, at its core, a color-protection and enhancing product line, and to embrace and enhance that vision, it is introducing new branding. The packaging will stay the same, but look out for colorful ...
With some of the biggest and best beauty shows right around the corner, we wanted to share one of our favorite (yet underrated) ways to capitalize on social media surrounding an event. Whether you're going to IBS, ABS, Cosmoprof Bologna or ...
If you don’t have clients of all ages from all walks of life, you won’t have a business that’s sustainable for decades. At Michael Christopher Salon in Highland Heights, Ohio, salon manager Marianne Nicolli says the key to ...
In an effort to reach millennial males, the focal demographic for Great Clips, a new commercial spot has been created and it ran during the most-watched college bowl games and the College Football Playoff semi-finals on New Year’s ...
MODERN and SALON TODAY spoke with Tricia O'Malley, author of the 50 Online Marketing Ideas series. Here, she offers us online marketing tips for hairstylists - especially for those who are just getting started.Online marketing can be ...
If you build it, they will come. Everyone is familiar with that saying. If you build it old school, they will come and stay. That is my new twist on the old saying.I am in the midst of building it “old ...
Dayna DeLaurentis knows her business from A to Z so we jumped at the chance to score some secrets behind the marketing strategy at Exfoe8.
It's no secret that the 18- to 34-year-old demographic is the most coveted one - they are the future of any product, and if you want to reach them, then you have to have a strong social media strategy. Danard discusses social media marketing and the trends that are currently unfolding in the salon industry and businesses nationwide.
Meet all 50 STAMP--SALON TODAY Annual Marketing Program--winners for 2014!
Just after Bryan Nunes captures the NAHA MBA award at Cosmoprof in Vegas, he heads home to Raleigh, North Carolina to debut Blo’s game-changing new website.
Kaitlyn Agnew offers five suggestions on how to get your business noticed with improved signage.
#Hashtags can play an integral role for brands connecting with audiences. However, it’s important to know and understand the correct use of a hashtag for your business, otherwise things can get #outofcontrol! Here are a few simple #hashtag faux pas to avoid.
