HOW TO: Roped Fishtail Braid
The elegant fishtail braid never loses its appeal. Pravana has introduced the new three-product NEVO styling line that includes Invisible Control, Model Behavior and Full Volume.
The elegant fishtail braid never loses its appeal. Pravana has introduced the new three-product NEVO styling line that includes Invisible Control, Model Behavior and Full Volume.
“With smoothing treatments we have to realize that not one size fits all,” says Jackie Brode, American Culture platform artist. “Clients usually have multiple textures, highlights or block color which makes customizing more important than ever. Each area must be treated with its own unique formulation.”
Artistic Director Vasilios Vassilakis’ vision was to create smooth, retro-structured waves combining two new systems— the Agave Smoothing Treatment and the Bio Blow Out.
Bio Ionic has announced the launch of the new Agave Smoothing brand, it's the one stop shop for smoothing! Frizz fighters looking for a temporary smoothing experience can use the healing oil treatment, or for longer lasting results they can experience the in-salon treatment, which lasts up to 12 weeks.
With expansion fueled by interest in their smoothing treatments, Zerran International opens the doors to their new, triple-the-capacity corporate headquarters.

YUKO, the originator YUKO Hair Straightening System, has created a matching home care line for their all-new ANTI-FRIZZ BY YUKO treatment.
Associate Editor Lauren Salapatek just received Keratin Complex's Express Blow-Out one-hour service at Salon 110 in downtown Chicago. Check out the steps to the service and an overview of Keratin Complex's new Style Therapy Collection and aftercare products.
When weighing the pros and cons of a flatiron, the pros are easy: extra shine, smoothing, more control over wayward strands. There’s really only one con, but it’s a big one: thermal damage that results in frayed, dry hair. Joico—known for its reconstructing formulas for hair—is applying its talent for healing hair to a new thermal iron.