VIDEO: Horst Rechelbacher Drinks I.N. Hair Spray
Horst Rechelbacher, the Austrian born founder of Aveda, has affected thousands if not millions of lives not just through his schools and salons, but through the products he has produced.
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Horst Rechelbacher, the Austrian born founder of Aveda, has affected thousands if not millions of lives not just through his schools and salons, but through the products he has produced.

Salon owners talk about things they have done to make their salon more environmentally friendly.
Even though New York's Mercedes Benz Fashion Week starts tomorrow, several designers decided to kick off early. Here we caught up with Dennis Cleneennen for Aveda as he put the finishing touches on his model for the HELIOS and LUNA show.
Educator and Stylist, FiveToSix Salon & Spa, St. Paul, MN
Aveda Global Creative Director Antoinette Beenders created a sleek high performance ponytail for the Osklen Spring/Summer 2014 collection designed by Oskar Metsavaht and inspired by the cut, color, vibrancy and transparency of gemstones.
MODERN is a proud co-founder of NAHA. The ceremony is July 13 at the Mandalay Bay Resort in Las Vegas.
Combining a beautiful rose gold shade with the 'sombre' technique, Jennifer Sarchet created a rich result.
Inspired by the season’s continuing love-affair with red, several students chose to showcase it in classic and playful interpretations.
MODERN was able to pull away lead hair for Aveda Jon Reyman to get the details on the hair story, but also what it's like to work with Betsey Johnson backstage at New York's Mercedes Benz Fashion Week.
Although the tents for Mercedes Benz Fashion Week are still under construction at the Lincoln Center, the fashion press and other fashionistas have arrived in New York to see what's happening for Spring and Summer 2011. Aveda kicked off with one of the very first off site shows, sponsoring Organic by John Patrick.