Breeanna Weinhold has had quite a journey with one of her clients who came in with splotchy, orange, halfway color removed hair that had some pieces longer than waste length and some that were shorter from being chemically melted off. Get the details for the makeover here.
Laila Pettersen, @laila.wella, is an educator for Wella Professional, Norway. Just like gems form over time, Pettersen’s creation required patience and skill. She wanted to take her client from dull to shining brilliance and used Wella’s Opal-Essence shades, applied in sections with a gloved hand, to achieve the end result.
Wella Professionals ITVA has been reinvented and is now called a "Creative Retreat Experience." Held in Lisbon, Portugal, the event offered team spirit, inspiration, and so much more. Details here.
See how Jordan Heidenwith, a 2017 Game Changers honoree, transitioned this client from grown-out platinum and dark roots to a more natural and manageable blonde.
The new Wella Professionals KOLESTON PERFECT with ME+ was just introduced to the media at a press event. Get details about the new product here, and learn more about how and why it works.
Coty today announced the appointment of Sennen Pamich as senior vice president of the company’s Professional Beauty Division in North America. Pamich will report to Sylvie Moreau, president of Coty Professional Beauty.