Lash Artist Queens: NovaLash Profiles Their Lash-Off Winners

As NovaLash prepares to crown their next LASHoff winner, the ultimate lashionista, we share these profiles of past winners who talk about what it takes to be a great lash artist.

How-To: Glam Holiday Lashes

Your clients have places to go and reasons to get dressed up this holiday season! Make sure their lashes are holiday-ready with this glamorous lash design by NovaLash Ambassador Josephine Blankstein.

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Product Spotlight: NovaLash American Volume Lashes

Kelley Delmonico has been a certified NovaLash lash artist for five years and American Volume certified for three years. She says 90% of her clients get NovaLash American Volume lashes.

How to Guarantee Long-Lasting Winter Lashes

When it comes to winter care for lash extensions, says NovaLash Ambassador Andrea Bucci, it’s all about  hydrationmoisturizing.

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Takara Belmont's Riche Chair for Eyelash Services

Eyelash services are one of the hottest subsets of the beauty industry, and this growing market has yet to see a proper chair for these processes. Takara Belmont’s Riche chair is here to finally change that.

PRODUCT SPOTLIGHT: NovaLash Lash+ Doctor

NovaLash Lash+Doctor eyelash and eyebrow growth serum is enriched with peptides, natural plant extracts and multi-vitamins to condition, strengthen and maintain healthy hair growth via existing live eyelash and eyebrow follicles.

Boo! Half Skull Halloween Makeup

The season when it’s all about dressing up and having fun is here. The spookier and zombie-er the better!

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How to Create the Ultimate Cat Eye

Whether your client wants to be a sexy witch for Halloween, or a Boho siren at one of her holiday parties, the cat eye is a reliable go-to.

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Why It's Important to Start Fresh with a New Eyelash Extension Client

How do you tell a client that those old lashes have to go so you can get the best results with a fresh application?  Here's how to make a clean sweep.