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The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.
Saretta Bowerman (@hairbysaretta) is known for her full, thick updos and hairstyles. See how she achieves the ideal hair density with Great Lengths' new GL Tapes extensions.
There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.
Magazines, gift cards, products and kits… oh my!
Watch the technique of how one artist used Goldwell's new @Pure Pigments color additive to create a holographic effect (Bonus: it has two-times the fade resistance of traditional color AND three-times the shine!)
MODERN’s had a relationship with DeLuca for at least 10 years—but only recently did we start encouraging her (okay, maybe a little strong-arming, but she needed it) to focus on her @hairbykatied Instagram page and get more eyes on her much-deserving work. Here's what she did to boost her following, engagement and, as a result, clientele.
Nichole Scharff, @niclynnhair, is best known for her vibrant colors. See why we chose her to be part of our 2018 MODERN SALON 100.
Galyna Poczciwinski, @ufirami, is best known for her braiding and upstyling. See why we chose her to be part of our 2018 MODERN SALON 100.
Chelsea Rae, @honeyhousehair, is best known for her vivids. See why we chose her to be part of our 2018 MODERN SALON 100.
Meet Caitlin Ford of The Rainbow Room, St. Louis. The Creative Color specialist has more than 85K followers on her @caitlinfordhair Instagram page.
