
Goldwell Pure Pigments: Formulas, Finishes and a Photo Gallery
Next-level creative coloring? Yes, thanks to Goldwell’s @Pure Pigments. Four artists take the direct-dye additive on a test drive.
Loading data...

Next-level creative coloring? Yes, thanks to Goldwell’s @Pure Pigments. Four artists take the direct-dye additive on a test drive.









The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.
Saretta Bowerman (@hairbysaretta) is known for her full, thick updos and hairstyles. See how she achieves the ideal hair density with Great Lengths' new GL Tapes extensions.
There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.
Magazines, gift cards, products and kits… oh my!
Watch the technique of how one artist used Goldwell's new @Pure Pigments color additive to create a holographic effect (Bonus: it has two-times the fade resistance of traditional color AND three-times the shine!)
MODERN’s had a relationship with DeLuca for at least 10 years—but only recently did we start encouraging her (okay, maybe a little strong-arming, but she needed it) to focus on her @hairbykatied Instagram page and get more eyes on her much-deserving work. Here's what she did to boost her following, engagement and, as a result, clientele.
Nichole Scharff, @niclynnhair, is best known for her vibrant colors. See why we chose her to be part of our 2018 MODERN SALON 100.
Galyna Poczciwinski, @ufirami, is best known for her braiding and upstyling. See why we chose her to be part of our 2018 MODERN SALON 100.
Chelsea Rae, @honeyhousehair, is best known for her vivids. See why we chose her to be part of our 2018 MODERN SALON 100.