MENU
SEARCHLoading data...
Curly clients have long cocktailed and layered products to get the perfect combination of ingredients to suit their hair. Now, many manufacturers are taking the guesswork out of cocktailing by offering blended product hybrids, such as oil-creams, gel-oils and cream-serums that are designed to give textured clients more curl-care solutions.
Curly clients today are way past being told that the only option for their hair is smoothing. Beyond that, they want to be able to wear their curls in different ways, with options to mix up their style every couple years, seasonally, or maybe even from day to day.
Texture today is natural, interesting, versatile and beautiful. Help clients explore the transformative power of their curls with intelligent products, diverse styling options and specialized education.
In the past year, many celebrities have been attending formal events with amped up curls, rather than the controlled styles and updos that used to rule red carpets.
This category demonstrates texture skills with designs that complement the individuality of diverse hair textures. Hair texture may be natural or chemically treated, but entries must display wearable, cutting-edge textured hair styles.
MIZANI introduces a fresh look to the original Thermasmooth system designed to repair, protect and smooth the hair. The brand introduces two new editions: Sleek Guard Smoothing Cream and Style & Style Again.
Let your clients make a statement with their texture! Try this look which showcases natural, voluptuous, glossy curls by L'Oréal Professionnel.
Sponsored by L'Oréal Professionnel
Inspired by the pop stars of the '80s, these touchable, healthy, frizz-free curls will make your clients want to dance!
Sponsored by Living Proof
Get how-tos for both looks plus her platinum and pink color formula from Gaga's stylist Frederic Aspiras and Matrix Artistic Directors Nick Stenson and Danielle Keasling.
HOT TOOLS Artistic Director Detra Smith shows how to get beautiful waves and curls using the CURLBAR, a new Ergonomic styling tool by Hot Tools.
