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A bi-lingual educator, Goldwell Guest Artist and International Board Certified Hair Colorist, Yolanda Carrasco also co-owns Alpha Hair Design in suburban Berkeley, Illinois with her husband Jesus. On a break from her busy schedule, she talks about Hispanics, curl and all those undertones.
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While the mainstream press is busy proclaiming the professional hair color business is going down, down, down, many salons are actually seeing gains, even in the current economy. Why? Because they’re offering innovative services and enticing their clients with smart promotions and business-building strategies. What’s more, many of their ideas are simple and straightforward. The lesson is clear—all it takes is a consistent focus on your color business to keep it going strong!
