
Katrina Ruiz: Compassion for Cancer Patients Scores a 3rd Place Wella Cares Win
Wella recognizes a young independent artist who founded a charitable organization to bring beauty to cancer victims and then became a patient herself.

Wella recognizes a young independent artist who founded a charitable organization to bring beauty to cancer victims and then became a patient herself.

A salon owner and his industry pals throw a charity and educational event every year, and this year it got Wella's attention!

Hairstylist Anthony Turner gave models a slick look for Hot Tools and Wella at Prabal Gurung's New York Fashion Week Show.

“The moment I decided I wanted to go to beauty school, New York Fashion Week was my biggest goal,” said Laura Rocha, 2017 Sebastian Professional’s What’s Next Awards winner. This weekend, with the help of Wella's Hairdressers at Heart and Sebastian Professional’s What’s Next Awards, she’s making it happen.

Get the details for this makeover from classic highlights to big, bold blonde.

The grand prize winner in this year's Wella Cares contest explains his commitment to putting his hair skills toward community service and inspiring disadvantaged people worldwide to enter the profession.

Get the details for this dramatic makeover to powerful pink.

Get the details for this dramatic makeover from box color to lovely pink by Lenna Kelly.

This client played with a little too much "at-home" spot coloring and needed a color correction badly! See how she started from gold/blonde and then transitioned to a classy, icy gray.

Get the details for this makeover, from grown-out and faded to silver blonde.

After a 10-year hiatus pursuing creative passions and sourcing inspiration, Robert Lobetta makes a return to the brand which he once led as Creative Director.

“I want to transform hair into fabric! I want the audience to have to lean forward in their seats and question, 'How'd he do that?'"

One of the most creative evenings on the hairdressing calendar took place Sunday evening in Los Angeles, the Wella Professionals North American Trend Vision Awards (NATVA).

This client asked for platinum hair in one sitting. Here's how Rickey Windust (@rickeywindust) did it!

Get the details for this modern texture for General Idea by Aubrey Loots, shown during the Men's SS18 collections, presented this week in NYC.

After years of using box dyes, this client came back to the salon! She asked for a bright red with a balayage effect, while keeping her roots a rich, chocolate brown.

This client was full of brassy, previously lightened hair. Her ends were a little damaged and she needed a lot of work! Check out how they color corrected her hair into a bright platinum!