
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Wella is launching an end-to-end bond repair system: WellaPlex + FusionPlex. For the next 30 days, when you create a MyWellaStore.com account, you’ll receive a free FusionPlex $50 stylist kit on your first purchase.

Sophie Turnerr for Wella
Wella

Yes, vibrant, brilliant shades are all the rage, but Wella is taking us back to the basics with their newest product innovation. They’re launching an end-to-end bond repair system: WellaPlex + FusionPlex, Available on MyWellaStore.com, Wella is working to make your blondes stronger, better and faster.
The WELLAPLEX system is designed to be used with Wella color to strengthen the hair’s inner bonds and keep them strong. That means strands stay healthy and powerful, even through frequent color services. For the next 30 days, when you create a MyWellaStore.com account, you’ll receive a free FUSIONPLEX $50 stylist kit on your first purchase.
This end-to-end bond system takes three steps, but we’re adding one more:
Save on Shipping. MyWellaStore.com customers get free shipping on all orders over $50!
WellaPlex No1 Bond Maker – The first step helps to create bonds within the hair during lightening or color services. No1 is to be mixed with lightening or color - enabling optimal lift and penetration of dye molecules. Helps to reconstruct inner hair bonds for stronger hair.
WellaPlex No2 Bond Stabilizer – This in-salon treatment further strengthens the bonds and rebalances pH. No2 also strengthens the hair structure after chemical treatments.
WellaPlex No3 Hair Stabilizer - To benefit fully from your WELLAPLEX in-salon service, you should use No3 Hair Stabilizer on a weekly basis. It helps to keep the hair strong, smooth and soft until the next WELLAPLEX in-salon service. No3 is to be used at-home following a WELLAPLEX in-salon service.
It’s All About Convenience. What’s not to love about staying home, rocking your top knot and bare brows, and restocking from the couch? Instead of rushing out of the salon at the end of the day, you can re-stock on every single item offered from Wella Professionals, Sebastian and NIOXIN from basically anywhere. Not to mention, the site’s Quick Order drop-down option gives you immediate access to your favorite brand’s entire catalogue.
MyWellaStore.com means you can spend your day off relaxing, not running errands. While you can rack up Global Elite rewards points year-round, this free stylist kit with coupon code FUSIONPLEX is only available through the end of June. Create your MyWellaStore.com account today to take advantage of the new way to shop for your business.


Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

Trending, fool-proof, and fantastic formulas.

Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.

From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

A master colorist on why great hair color is never “simple.”

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.