
Meet the Brand That’s Redefining Hair Care After 40
Sonsoles Gonzalez created Better Not Younger specifically for aging hair, changing the landscape for women who have long been underrepresented in beauty.
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Sonsoles Gonzalez created Better Not Younger specifically for aging hair, changing the landscape for women who have long been underrepresented in beauty.









This marks the program’s largest applicant pool and class size in more than six years, reflecting growing national engagement in professional beauty education.
ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.
Ulta Beauty, Inc. introduces the Ulta Beauty Artist Collective, a reimagined collaboration of industry veterans and exceptionally skilled Ulta Beauty salon associates.
The new luxury hair care brand by hair extension expert Mckenzie Turley, Goldie Locks launches this year.
Happy Women's History Month! Here's a woman who's making history in our industry today: Carolyn Aronson of leading haircare brand It's A 10.
Since launching in 2006, muk® has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair market - and now the brand is breaking into the U.S. market.
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.
Held from October 27-29, 2025 at the Dubai World Trade Centre, the event drew more than 2,500 exhibitors and a record 85,297 visitors from 178 countries.
A new era for artistry: L’Oréal Professional Products flagship destination redefines the future of education.