It’s time to muk up your hair—with style! Since launching in 2006, muk® has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair market. Cruelty-free haircare, styling and professional hair color ranges deliver innovation, efficacy and pure product performance, catering to both professional hairdressers and consumers, alike. Making news this fall, the family-owned company brings Australian innovation to the heated styling tools category. Powered by those new innovations, muk is ready to make its big splash in the U.S. market.

The muk-ing Truth

muk products say what they do and do what they say. Central to their core is the pursuit of healthy hair, prioritizing its condition and integrity. The brand helps hair stylists and consumers achieve amazing results—no matter the hair type or desired style.

“Technically, Australian brand muk has been in the United States for years through distribution partners. Now, in 2025, we, the brand owners, are stepping directly into the market for the first time. That means U.S. salons and consumers will get the real muk experience: our voice, our vision and our full range. We’ve seen the appetite in the U.S. for bold, authentic brands, and now’s the time to bring that energy full force,” explains Co-Owner Janelle King, who co-founded the cheeky brand with her brother Scott Reynolds.

Adds King, “The U.S. market is ready for muk. Professionals and consumers are moving away from overhyped marketing and seeking brands that deliver every time. Australia has earned a global reputation for producing high-quality, professional haircare—muk is leading that movement.”

Boasts Reynolds, “We’re proudly Australian, independently owned and focused on doing things right. Our products are developed in-house, designed to work and packaged responsibly, using post-consumer recycled aluminum wherever possible. We’ve built our brand on performance and honesty. For stylists and salons, and their clients looking for a brand they can trust, muk delivers. In a world where brands either play it too safe or try too hard to please everyone, Muk stands firm: bold and unapologetically effective. muk is cheeky, confident and performance obsessed. In a category full of overpromising and under-delivering, muk is refreshingly real.”

muk’s high-performing, results-oriented collections include Deep muk, Fat muk, Blonde muk, Intense muk, Vivid muk, Head muk, Kinky muk, Hot muk, Beach muk and mr muk. muk Haircare is 100% approved and accredited by PETA as cruelty free. The company also offers professional hair color and heated styling tools to help professional hair stylists offer their clients the most unique style possible.

The muk-ing story

Founded in 2006 in Melbourne, Australia, by the sister and brother duo of Janelle King and Scott Reynolds, muk has evolved from a rule-breaking, overnight success, to a true leader in the Australian and global hair markets. Products say what they do and do what they say, with a fun, cheeky attitude! Now making a big move in North America, the haircare, styling, styling tool and professional hair color ranges deliver a bold attitude and serious performance for both professional hairdressers and consumers alike.