
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
This marks the program’s largest applicant pool and class size in more than six years, reflecting growing national engagement in professional beauty education.

The Professional Beauty Association has announced the PBA Beacon Class of 2026, welcoming 222 students selected from 435 applicants, marking the program’s largest cohort in more than six years.
The Professional Beauty Association (PBA) has announced theBeacon Class of 2026, sponsored by My Salon Suite, welcoming 222 students selected from 435 applicants. This marks the program’s largest applicant pool and class size in more than six years, reflecting growing national engagement in professional beauty education.
Beacon is PBA’s premier student leadership initiative, created to strengthen the future of professional beauty by connecting emerging talent with industry leaders, brands and real-world career pathways. By bringing students together at a national platform, Beacon fosters a more connected and collaborative professional community.
Applications rose significantly this year, increasing 47 percent in esthetics and doubling in nail technology. Students applied from 25 states, including seven new states not represented in recent cycles. The growth signals rising interest in specialized beauty disciplines and an expanding national footprint for the program.
Beacon 2026 will be held May 29–31, 2026, alongside Premiere Orlando in Orlando, Florida. As part of the experience, students will attend the 2026 PBA North American Hairstyling Awards (NAHA), presented by JCPenney, offering exposure to the highest level of creative excellence in the industry.
“Beacon is where the future of our industry begins,” saidLeslie Perry, CEO of the Professional Beauty Association. “These students are not only emerging professionals. They are future salon and spa owners, educators, brand leaders, manufacturers and distributors. Beacon serves as a launching pad for a stronger, more unified professional beauty industry. By investing in their growth today, we are shaping a more connected, resilient and collaborative future for us all.”
The Beacon selection process remains competitive. Applicants submit a resume, video introduction, social media portfolio and letter of recommendation. A panel of industry judges — including salon owners, manufacturers and distributors — reviews all submissions.
Students will receive curated swag bags valued at hundreds of dollars, courtesy of PBA Beacon and NAHA sponsors. Travel assistance is available through the Andrew Gomez Dream Foundation, PBA Charities scholarships and Associated Skin Care Professionals travel reimbursements, helping reduce financial barriers.
The Beacon Class of 2026 announcement is sponsored by My Salon Suite. The program continues to connect students with leadership development, national industry exposure and career-building opportunities at a pivotal stage in their professional journey.
The Professional Beauty Association (PBA) is the leading membership organization uniting licensed professionals, salon and spa owners, stylists, students, distributors and manufacturers to shape the future of the beauty industry.
PBA champions policies that protect the industry, provides trusted education and resources, and fosters a community built on connection, creativity and growth. PBA is home to the North American Hairstyling Awards, the Beacon Student Program and the Executive Summit. The organization also supports beauty professionals in times of crisis through the PBA Disaster Relief Fund and other charitable initiatives.
Learn more at probeauty.org.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai