
ABS 2016 Booth Preview
MODERN was at America's Beauty Show 2016 early on Saturday, March 12 to preview some of the booths and displays before the crowds rolled in.

MODERN was at America's Beauty Show 2016 early on Saturday, March 12 to preview some of the booths and displays before the crowds rolled in.

Jessica Mendieta (@JESSdomyHAIR), a colorist at Butterfly Loft in Encino, California, is one of our favorite makeover artists. "I love the ability we all have at embracing change," she says. "My approach to pastels, or grey ...

"Hair is my passion," says Kimberly Marie (@km_stylist) of Salon Ish in Puyallup, WA. "I am inspired to create looks that complement my clients look and lifestyle. I am devoted to creating a unique style for each client that ...

Ever wonder HOW TO create the perfect weave? MODERN stopped by a texture class at the Moroccanoil Academy in NYC to check in with Violet Sainsbury and get a demo. Check it ...

Kimemily Pham (@excellenthairsalon), owner of Excellent Hair Salon & Spa Inc. in Fremont California, continues to impress us with incredible makeovers. For this one we asked for more details. "My client Rayanne came to me wanting to go ...

Nicole DeStefano (@nicole_does_beauty) has only been doing hair for a year. She used products from TIGI, Wella, JOICO Intensities and Olaplex, then finished with Moroccanoil, to achieve this very on-trend "vintage" shade of ...

Jessica Mendieta (@jessdomyhair) of the Butterfly Loft (@butterflyloftsalon) in Los Angeles, CA., had a challenge. "My client came in to me with a very interesting color! Anywhere I parted her hair, there was a different color ...

Jessica Mendieta (@jessdomyhair) of the Butterfly Loft (@butterflyloftsalon) in Los Angeles, CA., had a challenge. "My client came in to me with a very interesting color! Anywhere I parted her hair, there was a different color ...

Marina Diakatos (@Marinaandthesummerday) of Lavish Body & Home, Scranton, PA., was thrilled her new client found her through Instagram. "She had asked her previous stylist for something similar to Kylie Jenner's teal hair but ...

Renee Spinale (@sucks4youuuu), based in the Boston, Massachusettes area, knew she "wanted to be a hairdresser since I was 5 years old, after chopping off the hair on my Barbie." Lately she has been having fun learning more about ...

Clare Ptolemy (@clarissad7) of the Branded Spade Salon in Texico, New Mexico, is doing a lot of great color in her small town. When we saw this transformation on her Instagram page, we had to know more. Here she shares the HOW TO in her own ...

Our sense of smell is linked more closely to memory than any other of the five senses—in many cases evoking emotional associations; so for haircare manufacturers, appealing to clients’ sense is of utmost importance.You know what ...

Moroccanoil stylist Jennifer Yepez sculpted soft texture to pair with model Gigi Hadid's Diane von Furstenberg dress for the 2015 Met Ball."To complement the deep-v neckline of Gigi Hadid's Diane von Furstenberg dress, I created a ...

Kimemily Pham (@excellenthairsalon), owner of Excellent Hair Salon & Spa Inc, Fremont, CA, is regularly challenged with color corrections. "The last time I did a color correction on my client, Veronica, was 35 weeks ago. Since ...

Gosia (@Malgorzatala), based in Los Angeles, held back a bit for her new client looking for a change. "This young girl came to me with her hair already balayaged to a blonde but brassy shade and she wanted a soft pink," says Gosia. ...

Style SavvyMoroccanoil is expanding its styling line with additions of Dry Shampoo Light Tones, Dry Shampoo Dark Tones, and Moroccanoil Styling Gel in medium or strong hold. The shampoos absorb oil and product ...

Gina Atkinson's (@ginaatkinson) client Nicole comes in for a haircolor touch up approximately two times per year. The last time she sat in Atkinson's chair was five months prior. When she came in for her most recent visit (see BEFORE), ...