
New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
As the brand celebrates 10 years of innovation, it announces its newest collection, which is designed to protect and enhance color.

As Moroccanoil celebrates its 10th anniversary, it has announced its newest collection: the Color Complete Collection.
The new collection incorporates two proprietary technologies, ArganID and COLORLINK. Protecting hair integrity for maximum color protection and retention, the regimen first begins at the salon with Moroccanoil ChromaTech PRIME and Moroccanoil ChromaTech POST, which work together in perfect synergy for maximum color intake and retention.
The regimen continues with Moroccanoil Color Continue Shampoo and Conditioner and Moroccanoil Protect & Prevent Spray to sustain and protect color. Moroccanoil Color Continue Shampoo and Conditioner work to continuously repair and restore the hair following color services, and Moroccanoil Protect & Prevent Spray acts as a leave-in conditioner and color shield that helps to neutralize free radicals generated by pollution and environmental stressors while absorbing damaging UV rays to fight against color fade and brassiness.
The brand will also enlist Moroccanoil Color Collective, a group of five digital ambassadors with varying hair colors and textures that will share their journey using the Moroccanoil Color Complete Collection. The collective consists of inspiring women from the worlds of fashion, beauty and lifestyle including Blair Eadie of Atlantic Pacific, Jessica Wang of Not Jess Fashion, Lisette Bagley of Luhhsetty and Zanita Whittington of ZanitaZanita.
The Moroccanoil Color Complete collection is now available for presale on Moroccanoil.com and will be available for purchase on May 1, 2018 at select national retailers and salons as well as on Moroccanoil.com.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.

Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.

Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

RUSK empowers colorists with the introduction of new color products

The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.

This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.