Joico’s Martin Chairez , a Latino Trailblazer
Martin Chairez is an international educator for Joico International who believes that everything in his life involves beauty in every sense
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SEARCHMENUSEARCHMartin Chairez is an international educator for Joico International who believes that everything in his life involves beauty in every sense
You have homework: make two calls. One to your State representative demanding licensing, next, call your area beauty school and offer to do a free class.
Some of the most common makeup mistakes pointed out and corrected.
You can go to a trade show without a plan, hang out, be bored and vamonos. Or, you can study the brochure and create a route that supports what you like and need. Which is it, grasshopper?
This weekend I head to the port of Long Beach for the first spin of the show season, the International Salon Spa Expo. I don’t know about you, but unless I make a plan, when I get to an expo the tide carries me away. I wind up not seeing, learning, and meeting the people I wanted. So, here is my attack plan for the weekend.
Everyone agrees that good marketing is a huge plus to your business, but what works and how? You see misguided online promotional efforts daily. If you are a small salon or an independent, here are tres simple pasos to begin streamlining your business focus:
Looking to escape the January tristeza? There’s a bit of “que pasa?” right after the busy holidays, isn’t there? Nothing perks the espirito like amicable competition. Here’s a shake it up idea from the El Paso dinamicos beauty professionals.
Latinos love fortune tellers, bruja stories, cards, Ouija boards. Who wouldn’t want to know their futuro?
My brain wanders into why salons retail so poorly. Is it that we don’t pay atención to it? Could it grow on us? Is it worth a shot?
Successful Latina professionals urge us to challenge our perception of la vida we can really attain, by shutting off our automatic pilot.
You can tell mucho about a color company by the way they give directions. How to mix a tinte comes in a variety of presentations from economical to snazzy.
I don’t really have time to be nosey. A fleeting wonder might be possible, but not the time to plan and investigate something that is nada of my business. Unless, of course, I am getting a haircut. Each time my stylist opens that top cajón, I want to see what’s in there. I am not sure porque. I just can’t resist the urge.
Socially, you can wait for someone to drop el nombre of the persona who just effusively gave you an abrazo and wet kissed both your cheeks, but in business, it can cost you dinero. Commit to remembering nombres.
Carlos Valenzuela returns with another blog post on time management and honesty. "Mi papa (a cattleman in 1950’s Mexico) would say, 'If you are not fifteen minutos antes, you are tarde.'"
How many of your clientes just disappear? Porque? Well, the cut, the color, the water temperature, the coffee, and the music. The reasons are endless; many are beyond your control. But, there is one thing you can control: your attitude.
Guest blogger Carlos Valenzuela shares his Nana's four rules of customer service and conversation.
I have always felt Latinas value looking their bonita best more than their non-Hispanic comadres. And, a recent Univision study seems to support my hunch. More than proving myself correcto, it’s a wake up call to the salon industry to attract more Latino staff and clients. comadres. And, a recent Univision study seems to support my hunch.