
NovaLash Names New and Returning Brand Ambassadors
NovaLash CEO, Sophy Merszei, named 18 elite lash artists from around the globe as NovaLash’s 2017 class of Brand Ambassadors.

NovaLash CEO, Sophy Merszei, named 18 elite lash artists from around the globe as NovaLash’s 2017 class of Brand Ambassadors.

Bold brows and lengthy lashes ruled 2016. Here we take a look at the salon's role in amping up the trend.

Smith & Cult has released its fall 2016 collection, which showcases a matte trend in lips and nails.

To celebrate the continued expansion of the line, Grande Naturals has changed its name to Grande Cosmetics.

After a lash artist has spent considerable time applying a set of eyelash extensions, the NovaLash LASHwand is an easy-to-use tool that helps maintain that perfect lashline. Light and portable, a brush of the lashes each morning and ...

Andrea Mcquade won Best Lash Artist of the Year in Scotland and she used Novalash for her winning work.

No more waiting to wash or swim or shower after lash extensions with NovaLash's Platinum Bond Adhesive. Lash artist Lindsey Joslyn-Rohner shares a NovaLash tip about when it's safe to get your lashes wet. And an added bonus to the ...

NovaLash Eyelash Extensions was awarded the Houston Better Business Bureau (BBB) Distinction Prize at a ceremony on May 11th, 2016 at the Bayou City Event Center in Houston Texas. The Mistress of Ceremony, Deborah Duncan of KHOU ...

What’s different about NovaLash’s American Volume technique? Each eyelash is carefully applied to your client’s lash line and customized to your client’s face.Now is the time to take the next step in perfecting your ...
Sponsored by NovaLash

On a Friday night in late February, brand ambassadors, educators and lash artists gathered at Houston’s Hotel ZaZa for NovaLash’s sixth annual LASHoff Awards (and yes, there were more voluminous, thick, perfect sets of lashes on ...

Lindsey Rae Joslyn-Rohner, NovaLash trainer and advanced lash artist, is also a self-proclaimed “interior-design fanatic.” So, it’s no surprise that the overall look of her private lash studio in Chicago was just as important ...

NovaLash-certified lash artists weigh in on how to run a foolproof consultation before your client even walks into your studio.

NovaLash's award winning 24hr Cream Shadows eliminate the need for retouching throughout the day. They can be worn for an extended period of time without smudging, creasing, fading, or wearing off. No need for mascara, liner ...
Sponsored by NovaLash

NovaLash artists are creating a lush lash line in less time with NovaLash American Volume series. Applying the ultra-light American Volume Extensions in three curls with a “Fan, Feather and Load” technique, unique to NovaLash, ...
Sponsored by NovaLash

NovaLash artists are creating a lush lash line in less time with NovaLash American Volume series. Applying the ultra-light American Volume Extensions in three curls with a “Fan, Feather and Load” technique, unique to NovaLash, and securing them with new rapid-dry HighSpeed Platinum Bond Adhesive, service time is cut in half while lash fullness is multiplied.
Sponsored by NovaLash

2016 marks the 6th year that NovaLash will present LASHoff, the eyelash industry's first annual contest for eyelash stylists. NovaLash LASHoff Artist of the Year is a highly coveted honor to the most talented stylists, helping to ...

Prior to working for MODERN, I had never really heard of eyelash extensions before. My lash extension IQ extended to the immediate gratification of strip lashes I’d see for sale at a drugstore or the ones offered to me when getting my ...