
GA.MA Professional Launches the IQ Lite Max Hair Dryer in New Stunning Silver
GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.
Using the Aura Temperature and Humidity Gauge from NovaLash puts work space air control in the lash artist's hands. Optimal adhesive performance is all about moisture levels.

Humidity, or lack of it, plays a crucial role in all environments.
Depending on where you live and your climate, humidity levels vary widely. Lash extension artists already know how temperature and humidity levels influence the speed and effectiveness of their extension services.
Now application time can be sped up by knowing and customizing the atmosphere and adhesive consistency to match the environment of a work space and provide the levels that work best.
Using the new Aura temperature and humidity gauge from NovaLash puts work space air control in the artist's hands. Optimal adhesive performance is all about moisture levels.
NovaLash’s Platinum Bond adhesive performs in all conditions, but being armed with this essential information about your environment allows artists to customize their application with more or less moisture. Lower humidity slows drying time, and higher levels increase the time.
Knowing these readings before beginning an extension service will ensure the perfect set. For low humidity environments, use the AirNova or miniMr. to increase moisture levels; and in high humidity conditions, you can adjust the heat, air conditioner or dehumidifier to decrease humidity.
The Aura is a sleek and attractive device that indicates current temperature and humidity readings as well as the average 24-hour minimum and maximum readings. It's battery-operated and has an easy-to-read touchscreen.

GA.MA Professional has introduced a fresh new look for its highly popular IQ Lite Max hair dryer, now available in a sleek metallic silver.

Aerovex Systems’ air purifier significantly reduces viruses, bacteria, odors, and volatile organic compounds.

Two new products target clients' skin moisturizing needs.

Transport your nail clients this fall to downtown L.A., with 12 OPI shades in a versatile palette.

Effortless combing and styling with Oribe's new Run-Through Detangling Shampoo will please clients.

This next-gen smart serum senses what your skin needs, so you don't have to. Ahead, everything you need to know about one of the most innovative products in skincare.

Infused with aloe vera, the gentle formulas are dermatologically tested for sensitive, dry and itchy scalp.

“It sets ultra-fast and it’s oil- and water-proof. The low viscosity cuts down on application time and I can create thicker, fuller sets."

A new tool for beautiful illumination.

New products and enhanced formulas are enriched with a proprietary Green Tea.

A new soft, sweet, sheer set of six for spring.

When it comes to lash extensions, the adhesive is a star player. NovaLash’s Platinum Bond High Speed adhesive has all the qualities of traditional Platinum Bond that everyone loves, plus it’s speedier, produces lower fumes and is less irritating to eyes.

NovaLash's Platinum Bond lash adhesive is oil-proof and instantly waterproof. Your clients will have the ability to shower, swim, or sauna right after service.

Infused with a proprietary blend of vitamins, antioxidants and amino acids, GrandeLASH-MD promotes naturally longer, thicker looking lashes in just 4-6 weeks, with full results in three months.

NovaLash’s limited-time holiday bundle features a NovaLash mascara and LASHwand, and a totable LASH Tumbler as a thank-you gift.

Kelley Delmonico has been a certified NovaLash lash artist for five years and American Volume certified for three years. She says 90% of her clients get NovaLash American Volume lashes.

The Botanical Tonique Mist features a potent blend of plant-based extracts and nutrients that work together to hydrate and soothe skin. The new Fleur-5 Plus is the reinvention of Pharmagel’s signature face and body cleansing bar, which now offers the additional moisturizing benefits of Shea Butter.