Think going green means compromising on your clients' hair or breaking the bank? Think again. Kate Assaraf, the hair-obsessed founder of Dip Sustainable Hair Care, is on a mission to prove that eco-friendly can also be effective and affordable. Get ready for a revolution in hair care!
The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
Kao has been chosen every year since the Institute began compiling its list in 2007, making Kao a recipient of this recognition 14 years in a row, the only Japanese company with this honor.
Over the past few years, the trend to make hair coloring more eco-friendly has continued to rise. In addition to companies seeking new ways to make their foils and meches more reusable and recyclable, stylists are taking their own initiatives inside the salon. Norwegian colorist Julie Jakobsen has found success using rollers.