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Style|Articles|Oct 4, 2022

How To: The Zoomer Perm

Young clients are embracing texture, whether it's their own natural curls or the texture pros create for them. In this How To, Matthew Ketchum and Nena Valentine added their combined talents to perfect the Zoomer perm to meet the request of this young client.

Career|Articles|Jun 16, 2015

MANNEQUIN MONDAY: Perm Excellence

Juliana David (@uniquehairdesignsalonspa), owner of Unique Hair Design, Turlock, California, challenged herself with creating a unique design and we love the results. As you read this you will see that at first David did not like the finish, but ...

In The Know|News|May 29, 2015

Affinage Adds Eight New Shades

Affinage has extended its color selection by adding eight new shades to its Infiniti line of permanent haircolor. Launching in July, the shades are being promoted as a kit (suggested salon cost $54.55) as well as open stock (100 ml tube for the ...

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Career|Articles|May 30, 2014

A New School Of Perms

The “bigger-is-better” perms commonly associated with the ’80s might conjure up thoughts of tight, poodle curls, large metal rods and off-putting odors. But as perm technology has evolved and become more customizable, perms can be used to control texture, create natural looking waves or add volume to straight hair.

In The Know|News|Jul 11, 2011

Fresh Scent for ISO's Option Waves

ISO is adding a fresh spin to Option Waves, its damage-free permanent wave line. ISO has eliminated “perm odor” and replaced it with a fresh scent resulting from an infusion of chlorophyll. The green plant pigment penetrates the cuticle and absorbs odors.

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