Guava Pink Hair Color: Mid-Summer's Hottest Sheer Pink Shade for Blondes

Discover Guava Pink—a sheer pink made beautifully wearable and low-commitment by stylist Evanie Frausto using PRAVANA VIVIDS. Get the steps!

10 PRAVANA Formulas Celebrating the Spectrum of Red

Getting a lot of red requests? Here are 10 PRAVANA formulas spanning that end of the color spectrum, including gorgeous scarlets, magentas, peaches and coppers, to get your creative juices flowing.

Rosy Renaissance: Chris Appleton Uses Pink Schwarzkopf Toner on Daughter Kitty-Blu

After gracing so many celebrities with pink hair, Chris Appleton helped his own daughter go pink using a custom mix of Schwarzkopf BLONDME Blonde Toning Creative Pastels.

The Hit Barbie Flick is Making Beauty Services Inspired by the Icon Soar

Fresha recently tracked data to see how Barbie-inspired trends are impacting beauty service sales. With the film breaking all kinds of records with its opening weekend, now is the time to capitalize on this exploding trend.

Color Formulas: How to Achieve Pantone’s Viva Magenta

Are you and your clients loving Viva Magenta? See how these brands' artists recreate the color beautifully on hair.

Color Formulas: 4 Autumnal Reds and Pinks to Get Excited About

Are you and your clients starting to gather ideas for stylish fall hair colors? Check out these four reds and pinks to get your gears turning.

On Fire with Festival Hair: Coachella Made this Stylist’s Dreams Come True

The Coachella Valley Music and Arts Festival was a dream destination for hairstylist @hairwithlinda. She brought her special brand of styling to the desert, designing some space bun, braid and extension magic.

Goldwell Announces its 2022 Color of the Year

Bubblegum, the retro-futuristic pink shade, walks the line between vibrant and pastel.

Is Pink the New White Blonde?

A Eufora formula for the prettiest pink PLUS suggestions for matching client skin tone.