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We often hear the phrase "know your numbers," but what does that actually mean? What numbers and factors should you consider when setting your prices? What strategies will ensure you are charging appropriately? And how does pricing relate to branding and avoiding burnout?
From gender-neutral pricing, to hourly, to per-service pricing, to raising prices, emotional discounting, and even gratuities, this discussion among three stylists and salon owners was immensely valuable.
Listen to Tracy Vinson discuss how to charge accurately for your services, add value to your services, as well as how to build a clientele.
Joy La May of Destroy the Hairdresser talks about ways to change your pricing structure, how to accurately charge for your time, and how it leads to a future-proof career.
Tracy Vinson @mobilemanicurist helps nail technicians get on the right path with their business by looking at service prices and how to add value to every appointment.
As an example, dry cleaning a woman's suit jacket for $12 and a man's suit jacket for $8 would constitute a violation of law. Will pricing differently for men and women's haircuts fall under the same reform?
The benefits for both you and your client include less stress, more transparency, and healthy boundaries.
What you decide to do will depend on your area, how COVID-19 affected your business and your own comfort level. For some direction and advice, we looked to salon industry experts and their suggestions for reopening.
The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.
Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.
See a major color correction makeover, plus learn how the colorist, Sean Michael, priced the service.
By the hour, by the level, by the bowl. Those are just some of the ways stylists are setting their rates for specialty hair color. Specialty color is hard work so don’t sell yourself short. Specialty color is also creative, and here are some creative ways stylists are charging for their artistry!
Sponsored by SalonCentric
The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, http://www.getvish.com/demo/salontoday were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.
Sponsored by Vish
Your menu covers the basics—single process, double process, highlights, balayage. But what happens when that inky-haired box color client shows up in shock, begging you to restore her to her natural shade? How much should that cost? There are many ways to charge for corrective color, but a recent poll of ModernSalon.com pros reveals four key approaches.
Sponsored by SalonCentric
Most colorists know balayage requires a unique combination of artistry and skill. As demand for balayage continues to surgethere’s the question of what to charge. Most pros approach balayage pricing in one of three ways—as a standalone service, at an hourly rate or as part of a package price.
Sponsored by SalonCentric
For many hairdressers, the topic of raising prices and facing clients seems so overwhelming that they let years pass without broaching the subject. Here, Artist Connective member Derek Cash share his tips for managing your service prices.
Salon Interactive's Jim Bower helps beauty professionals navigate the different types of requests for service discounts, weighing when it's worth investing in a client and when it's not.
