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Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
Sponsored by Phorest
Some experts recommend using a minimum of 11 hashtags per post, while others suggest using 5-10 hashtags for optimal engagement. If you need a little help thinking beyond the traditional tag, here are 90 nail-related hashtags to spice up your next social caption.
Salon owner and stylist life coach Elyse Rox gives us tons of insight on how she built herself a winning brand, and how you can do the same.
Al Reid, aka Alsmillions, is a master barber, entrepreneur and the owner of Boss Barber Studio. He also is one of the first barbers to reach a million views on YouTube--learn how that propelled his career.
The ins and outs of the best-kept social media secret in the beauty industry.
With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.
L'ange will work with each selected stylist or salon individually to create compelling content for the ads to help drive business and track the ad’s success with them.
The new feature from Facebook was launched August 5.
Stylist and salon owner Sean Michael provides the tools and questions you need to paint a picture of your ideal client and turn those demographics into the bulk of your business.
“The technology within the industry is improving at an accelerated pace, making less invasive options with little-to-no downtime more accessible and enticing."
Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
About four years ago, St. Petersburg, Florida, salon owner Joe Connell decided to take a chance on something he had never tried before—a formal photo shoot with his staff. Connell partnered with NAHA photographer and winner, Chrystopher Benson, brought together his 90 staff members and unleashed their creativity!
Sponsored by Aveda Means Business
This October, the Premiere Beauty Classic gives Midwest owners the chance to attend some great business education when it comes to Columbus, Ohio, October 15-16.
