Beginning January 8, L’ange will launch an Instagram campaign designed to help hairstylists drive clients into their salons.

L’ange will hand select images from salons and stylists across the country to not only feature on the company Instagram page, but also provide them with marketing efforts to drive business. By boosting and advertising the featured stylists’ content across social media platforms via ads on their behalf in their own local markets, the goal is to help increase visibility, foot traffic and drive business into their salons.

“While most manufacturers feature stylists’ work by tagging them and encouraging others to follow them, we want to take it one step further,” says Sloane LaMartina, VP of Communications for L’ange. “The goal isn’t to just get them more followers and create awareness for them, but to have people in their local area know about them and make an appointment.”

L'ange will work with each selected stylist or salon individually to create compelling content for the ads to help drive business and track the ad’s success with them.

“Not all salons have the marketing and advertising background to get the word out about their services,” LaMartina adds. “This is what we do very well.  By working with each of the chosen salons and stylists individually, they can let us take the marketing wheel to drive customers in their doors so that they can focus on what they do well – doing hair and making people feel beautiful inside and out.”

For a chance to be selected, stylists need to post their work using the hashtag #LangeSupportsStylists.