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SEARCHEufora welcomes 2021 with a new planet-friendly campaign focused on upcycling product packages into keepsakes.
The gifts have been put away, and the wrapping paper, ribbons and bows long gone...or are they?
Not so fun fact: most gift wrapping isn’t eco-friendly and cannot be recycled, especially if glitter, metallic or foil are involved. When holiday wrapping is improperly disposed of it can actually contaminate an entire recycling pick-up, causing it to be rerouted by yet another dump truck to the landfill.
For the 2020 holiday season, Eufora took that problem to task and abandoned traditional gift boxed sets in favor of keepsake birch wood boxes. No wrapping paper required!
Once all the decor was put away, Eufora continued the project with the launch of its first in a series of “upcycling” initiatives by repurposing the boxes. From bird houses, to terrariums and city chic handbags, the results to date have been amazing.
You can get in the game (and win prizes too!) by taking a photo of your personal upcycling artistry and posting to Instagram with the hashtag #EuforaUpcycles and @euforainternational.
Following right on the heels of the holiday birch wood box, Eufora has also unveiled a promotional campaign for 2021 that abandons paper box or shrink-wrapped packaging in favor of collectible bags that can be reused long after the products inside are gone. The yearlong campaign is titled “The Marvelously Discarded” and is centered on repurposing or upcycling, instead of discarding and contributing to landfill waste.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
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Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
