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SEARCHEufora welcomes 2021 with a new planet-friendly campaign focused on upcycling product packages into keepsakes.
The gifts have been put away, and the wrapping paper, ribbons and bows long gone...or are they?
Not so fun fact: most gift wrapping isn’t eco-friendly and cannot be recycled, especially if glitter, metallic or foil are involved. When holiday wrapping is improperly disposed of it can actually contaminate an entire recycling pick-up, causing it to be rerouted by yet another dump truck to the landfill.
For the 2020 holiday season, Eufora took that problem to task and abandoned traditional gift boxed sets in favor of keepsake birch wood boxes. No wrapping paper required!
Once all the decor was put away, Eufora continued the project with the launch of its first in a series of “upcycling” initiatives by repurposing the boxes. From bird houses, to terrariums and city chic handbags, the results to date have been amazing.
You can get in the game (and win prizes too!) by taking a photo of your personal upcycling artistry and posting to Instagram with the hashtag #EuforaUpcycles and @euforainternational.
Following right on the heels of the holiday birch wood box, Eufora has also unveiled a promotional campaign for 2021 that abandons paper box or shrink-wrapped packaging in favor of collectible bags that can be reused long after the products inside are gone. The yearlong campaign is titled “The Marvelously Discarded” and is centered on repurposing or upcycling, instead of discarding and contributing to landfill waste.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
