Olaplex officially announced the launch of its Pro App, available for download on the App Store and Google Play Store. Designed exclusively for the professional hairstylist, this app bridges the gap between online and offline at the salon and is the go-to for information on the brand. The technology - with added features and benefits including online Olaplex certification, a professional tool kit for hair health diagnosis, an Ask A Pro instant messaging feature and an affiliate program - will help transform the way salon professionals interact with the brand in real time.
“Since the very beginning when our professional No 1 Bond Multiplier in-salon treatment took the hair care industry by storm and became a social media phenomenon, Olaplex has always been a brand at the forefront of technology,” says JuE Wong, Chief Executive Officer. “We are so excited to streamline the way in which we communicate and support our hair stylists with the Olaplex Pro App, our new tool that is globally seamless offering hair diagnostic tools, and real time advice before, during and after a salon service.”
This app incorporates new features and benefits including:
- Olaplex Certification- available in English and Spanish.
- Olaplex Education Manual- view within the app or download to your device. Also available in English and Spanish.
- Tips and tricks
- Diagnostic tools – a color wheel and hair health tool kit including elasticity, porosity and cuticle tests, analyzation and recommendations.
- Level Finder – uses your phone’s built-in camera to take a picture of your client’s hair to show which level your client is currently at and which level they want to go to so hair colorists can safely transition color to another hair level. Also provides tips and inspiration when changing levels.
- Ask a Pro – an instant messaging tool to speak with an Olaplex Pro in real time.
- Look of the week - how to achieve the latest in innovative hair color with steps and formulas.
- Stylist Spotlight – highlights one Olaplex certified stylist every week providing their tips and tricks, featured looks and hair care philosophy.
- Trending topics – the most popular styles and colors.
- Professional-only blogs.
- FAQ – to provide advice to stylists on the correct protocol when using the professional and retail products in conjunction with a myriad of salon services.
- Professional purchasing (US/Domestic only)
- Earn commission through the Stylist Affiliate Program (Coming soon)
The Olaplex Pro App is available now and will be available to registered Olaplex salon professionals worldwide.
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