
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Meet the mentees and get ready for their incredible journey.

Matrix and Matrix Global Business Ambassador, Tabatha Coffey have announced the five winners of Matrix Mentor Me contest for 2021 – 2022! The five stylists will embark on a year-long journey of education, growth and mentorship alongside Coffey. Their coaching will begin in May 2021, when they will meet Tabatha for the first time and take their first skills assessment. Tabatha will use these assessments to build a robust coursework catalog with a mixture of cutting, color, styling, business and personal growth.
Meet the Mentee’s below and be sure to follow along on the Matrix Instagram account, as well as each winner’s Instagram account to get updates on their journey!
Meet The Mentees

Mark Amponin (@iam.markstephen)
Hello, I'm Mark from Chicago IL, I have 6 years under my belt in the beauty industry. My passion is education, growth and high quality work.

Babs Busch (@littlebabybabs)
Howdy! I’m Babs! I’m from Salt Lake City, Utah. I love my dog, my family, my motorcycle and I love doing hair! I’ve only been in this amazing industry for two years but I don’t plan on leaving anytime soon!

Chavaun DeVore (@chavaundevore)
Hello! I’m from Las Vegas. I grew up mostly in Utah and I recently just moved to Tennessee. I’ve been in the beauty industry as a model since I was in high school but I’ve been a licensed hair stylist for five years. I’m a vivid colorist and I love anything that’s outside the “norm.” I’m passionate about creating, continuing to learn whenever I can, and teaching others. You can ask me just about anything because I’m an open book.

Georgia Tournai (@gstunnah)
Hi there! I’ve been a barber/hairstylist in the industry for 10 years and specialize in clipper cuts and color, with special emphasis in serving the queer community. It's my mission to show whoever you are and however you identify, you can be comfortable in your own skin. It doesn't matter how we define ourselves, just as long as we are ourselves!

Gabriel Urbina (@artistry_by_gabriel)
Currently living in Gaithersburg, Maryland. I finished cosmetology school in 2014 and have been doing hair about 8 years. My passion is creating art to make someone’s day brighter.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

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A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.