During the Olympics and also the Paralympics later in the summer, Bellus Academy in celebrating U.S. athletes. Guests at all Bellus locations can share a photo of their favorite Team USA athlete along with the hashtag #BellusCelebrates and choose a complimentary “beauty medal” service—either an OPI metallic polish change to bronze, silver or gold polish or a red, white and blue ribbon braid.

The offer for these complimentary services began July 23 and will run through September 5 when the Paralympics conclude. Guests are asked to make an appointment and incorporate their chosen photo into a celebratory post.

Specifically, Bellus Academy is cheering on Hagan Landry, a Paralympic athlete from Chula Vista, CA, who's competing in track and field. Bellus has a campus in Chula Vista as well as campuses in El Cajon and Poway, CA, and Manhattan, KS.

Competition is integral to the Bellus Academy brand. Three members of Team Bellus will compete August 15 in the Wella Professional Envision Awards, livestreamed from Las Vegas.

“Whether in athletics or in the professional beauty realm, Bellus Academy celebrates the competition as it empowers all of us to pursue the highest standards of excellence," says Bellus owner Lynelle Lynch. "We are honored to celebrate the success of athletes representing Team USA and the professional success of Bellus Academy’s 'team' within the professional beauty industry."