Struggling with orange and red tonalities? (scroll down for formulas and looks)
Oligo Professionnel expands its Calura Permanent Shine Hair Color and Calura Gloss Demi-Permanent Liquid Hair Color with the introduction of its corrective color MATTE series.
Calura Permanent Shine Hair Color:
Exothermic Technology/Ammonia & PPD FREE/Pure Organic Essences & Keratin
Calura Gloss Demi-Permanent Liquid Hair Color:
ZERO Lift, Shine/Conditioning / Alcohol & PPD FREE
The New Matte series by Calura and Calura Gloss will leave you in control! These new shades will help you control or neutralize red and orange tones and correct unwanted warmth to create a natural result with cool and earthy tones.
AVAILABLE SHADES INCLUDE (In both permanent and demi-permanent categories):
BACKGROUND COLORS and APPLICATION
Background colors are 80% blue and 20% yellow and are available in both permanent and demi-permanent colors in levels 4 through 8. The best news? Any developer from the Calura Gloss and Calura Permanent collection work with this new series! Stylists can also respect standard processing times in both Calura Permanent and/or Calura Gloss series.
As for application, ask yourself, do you want to control or neutralize red and orange tones?
For controlling, the recommendation is to intermix up to 25% of a Matte shade with any fashion shade. For neutralization and or color correction, the Matte shade may be used on its own.
“The goal was to take her summer brunette/bronde and get ready for the fall. So I decided to go with the following formula: Calura Gloss 2oz. 4AG/4-13 + 1oz. 3Neutral + 7Vol.(2%) Calura Gloss Developer"
“The goal was to eliminate any warmth from her brunette, she wanted a cooler brunette look so I used this simple formula: Calura Gloss 6AG/6-13 + 7Vol(2%) Calura Gloss Lotion Developer."
To summarize, here are pro tips from @itsmrjladner, Oligo Professionnel’s Digital Creative Director:
1. Use this series to control or neutralize red and orange tones. For controlling warm tones, intermix up to 25% of a Matte shade with any fashion shade.
2. For neutralization or color correction, use the Matte shade on its own.
3. Intermix cool shades to enhance cool results or warm shades to control warm results.
With the new Matte Collection, you are in control. Remember to use the hashtags #matteincontrol and #mattebycalura to get featured. It’s all about control. For more fun formulations, click here!
For reprint and licensing requests for this article, Click here.