A host of influential industry speakers scheduled to present at Vagaro’s inaugural user and prospect conference, iconic.22 in September, will engage with attendees about best practices for business and revenue growth.
Noteworthy speakers include world-renowned salon pro and TV personality, Tabatha Coffey, as well as Cameron Kepford, social media expert and Owner of Haus of Heir, John Hallberg, Founder of TheSalonBusiness.com, and many more.
Tabatha Coffey will lead a keynote speech about her journey to the top, including the struggles she faced and overcame, as well as the most important takeaways she learned from those lessons to help get her where she’s at today. Beauty pros will leave inspired and motivated with actionable insights to apply to their own career paths.
John Hallberg will explore trends coming out of the online transformation the salon industry is going through and what business owners and independent service professionals should be hyper-focused on for the coming year. With more than a decade of experience in the industry including career milestones as the Marketing Director big beauty brands such as Wella Professionals, O.P.I, and ghd, John actively works to help salon pros reap the benefits of the ongoing massive digital change.
He'll also join forces with Angela Walker, Owner of the Natural Hair Studio and Founder of the Naturalista Hair Expo, to discuss how business owners can motivate employees and become a thought leader. Together, the duo will provide workable tips for offering team-bonding and professional growth opportunities among teams to enhance the salon culture and how these values will benefit clientele services while positioning you as a respected and inspirational leader in your industry.
We all know that many beauty experts started out small. Think - doing lashes as a side gig in a basement - small. Courtney Buhler, Owner and Founder of Sugar Lash Pro, began her global beauty brand that now pulls in $20 million a year, doing just that. And she got to this point in just ten years. Courtney will share lessons learned on her way up, and how salon and beauty professionals can incorporate automation and data to optimize efficiency in their current processes to make more money in less time.
80% of your future revenue comes from 20% of your current clients. In fact, the average lifetime value of a salon customer over ten years is more than $3,000 (not including upsells, product sales and new client referrals). India Bertin, Owner of Hi Texture Hair Salon, which was named one of Salon Today’s Top 200 Salons, will dive into the importance of customer loyalty and how to plan for recurring profits and growth. She’ll also touch on how to take advantage of seasonality in the salon, like prom season, holidays, weddings, etc. to ensure a steady stream of income year-round.
Do you want to earn more passive income during your workday, or even while you sleep? Renee Sison, Salon Partner at Salon 77 West and Oribe expert with more than 13 years’ experience in the hair world, will uncover how booth renters and employees can step up their retail game and increase profits. She’ll also detail how business owners can help them get there.
Attendees can look forward to a presentation by the Black Micropigmentation Association, discussing the importance of the right business management software to help boost you to the next level: from an artist to a boss. Founders Kechia Taylor, Shalon Burruss, Sheron Devlin and Dior Davenport will lend their combined 40+ years of experience in the industry to share how to use technology to: take advantage of the increasing popularity of hybrid offerings like virtual and in-person classes, easily manage a beauty franchise, organize employees, and enhance your overall administrative workflow.
Other exciting breakout beauty sessions include: how to market at the next level with results-driven strategies that actually work, fueling your business growth on social media, led by Cameron Kepford, as well as hair and beauty panels with engaging discussions surrounding hot topics and trends in the industry.
The two-day conference also includes complimentary wellness classes, a rooftop cocktail party, a keynote speech by 4x Olympic Gold Medalist, Venus Williams, exciting announcements about upcoming Vagaro features by CEO Fred Helou, and so much more.
To learn more or register, visit the iconic.22 website here: https://iconic.vagaro.com/
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Originally posted on Salon Today