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SEARCHLaunched in December of 2020, K18's products work at the innermost layers to reverse hair damage in four minutes. The company expands its line with two new shampoo formulas.
Photo: K18
K18 has introduced peptide-powered, science-focused formulas for molecular repair. The peptide prep category debuts with two formulas: the pH maintenance shampoo formulated for frequent, everyday washing and the detox for a less frequent, heavy duty clean. The detox shampoo also tackles 99% of product buildup after just one wash.
“Hair happiness starts with the cleanest hair possible," said K18 CEO Suveen Sahib. "With a clean base, hair color applies more vibrantly, K18 treatments perform more effectively, and styling products work better. The world didn’t need another shampoo, but it did need some that cleaned effectively with less. These are the only shampoos engineered to make the K18 molecular repair work better.”
Photo: K18
Both formulas hone in on the brand’s mission of a less-is-more approach to formulation, employing only 17 ingredients and its peptide for an effective clean. Both are also microdosed with the K18PEPTIDE that fuels molecular repair. In the shampoos, this biotech-powered peptide works as a protective shield to reduce protein loss that can occur during washing to keep hair feeling soft, strong, healthy, and clean.
The pH maintenance shampoo, engineered for frequent or daily washing, is a color-safe shampoo microdosed with the patented K18PEPTIDE that thoroughly cleanses hair and scalp without stripping or drying to keep hair feeling strong, healthy, and clean
Effective, yet safe plant-based surfactants break down and remove dirt and oil to thoroughly cleanse hair and scalp without stripping while the optimized pH range of 4.5-5.5 helps maintain color, minimizes swelling of the cuticle during washing, and protects hair’s natural moisture levels for a smooth hair result.
The detox shampoo, engineered for less frequent heavy duty washing, is a color-safe clarifying shampoo with skincare-inspired ingredients and microdosed with K18PEPTIDE to nourish hair while removing buildup for a clean, healthy hair canvas. A non-stripping lather, powered by activated charcoal and salicylic works to unclog hair follicles while banishing dirt, oils, metals, and things left behind from heavy product buildup including 99% of product buildup, 95% of sebum and a 76% copper reduction after just one wash.
This formula also combats another type of buildup, cleansing effectively in hard water to tackle common metals like Nickel, Cadmium, Lead, Zinc, and Iron to deliver a deeper cleanse without being harsh on the hair and scalp.
The FutureIQ™ biomimetic hair longevity serum is a lightweight, fast-absorbing formula, powered by K18’s proprietary MultiVital™ technology, designed to simultaneously support hair retention, scalp vitality, and pigment longevity through biology-first intervention.
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