This article was sponsored by Arcutis Biotherapeutics, Inc.

Seborrheic dermatitis affects more than just the scalp. Here’s how stylists can learn to see the signs and guide clients toward care.

When It’s More Than Flakes

Every stylist knows the moment: you’re parting hair for a color service or blow-dry and notice flakes or redness. Sometimes the client mentions it first—often, they don’t.

“Honestly, I see scalp irritation or flaking at least two or three times a week,” says Jennifer Grim, owner of Solutions Studio and Spa in New York. “Some clients bring it up right away because they’re embarrassed. Others sit there quietly, waiting for me to notice.”

While most clients assume it’s dandruff, for millions of people it’s something different—a chronic, inflammatory skin condition called seborrheic dermatitis (seb derm). 
It often shows up on the scalp, hairline, eyebrows, and even behind the ears. For stylists, understanding what you’re seeing could be the first step in helping a client know when to ask their healthcare provider if they have seb derm.

Seb derm affects more than 10 million people in the US

Understanding Seborrheic Dermatitis

Seborrheic dermatitis is not about hygiene or hair products. It’s a chronic inflammatory condition that affects the oil-rich areas of the skin.

Historically, experts thought yeast overgrowth was the main culprit. Today, science shows inflammation is actually the primary driver, while yeast and environmental factors play supporting roles. Stress, hormonal changes, and cold, dry weather can all trigger flares.

In the salon, it can appear as:

• Scaling or flakes that may look like dandruff on the scalp, face, or chest

• Redness or discoloration, often pink on lighter skin tones, or purple-gray on darker skin tones

• Greasiness or buildup in or along the scalp and hairline

• Itchiness, which can range from mild to intense

• Discoloration or irritation behind the ears or around the eyebrows or nose 

Stylists are uniquely positioned to notice these signs and to help normalize the conversation around scalp health.

The Hidden Burden Beyond the Flakes

What stylists see on the scalp often runs deeper than the skin. “When people deal with flakes week after week, they feel embarrassed, like they’re not clean,” Jennifer explains. “You can hear it in how they talk about themselves. They’ll say, ‘I’ve tried everything,’ or avoid wearing black. It really affects confidence.”

Clients may worry that others notice the flakes more than their fresh cut. Some even skip appointments out of shame. That’s why the stylist’s role goes far beyond the mirror—it’s about creating a space of trust, understanding, and emotional support.

“When someone’s sitting in my chair, they know they can ask me about anything,” Jennifer says. “They trust that I’ll listen without judgment.”

How Stylists Can Help

The key, Jennifer says, is gentle curiosity. “I’ll say something like, ‘Hey, I noticed your scalp looks a little irritated today. Have you seen that before?’ Then I reassure them that it’s not abnormal and I’ve seen it plenty of times. It’s about asking like a friend.”

Stylists can:

• Start with open-ended questions during salon consultations (“How often does your scalp feel itchy?”)

• Normalize the topic (“Lots of people deal with this—you’re not alone.”)

• Suggest medical follow-up when needed (“If you’ve tried changing products and it’s still red or flaky, it may be time to see a healthcare provider.”)

As Jennifer puts it, “our job is to care for the scalp just like we care for the hair and to guide clients to the right experts when it’s beyond our chair.”

Some clients may turn to medicated shampoos or other over-the-counter options to try to find relief, but they can contain ingredients that may cause dryness or damage hair color. Others have hair textures or styles that make frequent shampooing impractical.

Stylists can encourage their clients to speak with a healthcare provider about their symptoms. Then, the healthcare provider can help them find an appropriate treatment option designed for use on the scalp.

Redefining Scalp Health Together

Stylists are more than artists—they’re trusted partners in self-confidence. Arcutis Biotherapeutics is working to bridge the gap between dermatology and professional beauty, helping stylists and barbers recognize scalp conditions and reduce stigma.

“True beauty starts at the scalp,” says Jennifer. 

“When we take time to talk, teach, and treat from 
the root, we transform more than just hair —
we build trust.”

To learn more about how to support clients who may be living with seborrheic dermatitis, visit NOTTHEIRSTYLE.COM.

Final Takeaway

Stylists don’t just transform how clients look—they change how confident clients feel. Recognizing potential signs of seborrheic dermatitis, speaking about it with empathy, 
and helping guide clients toward consulting with their healthcare provider can make the difference.

© 2026 Arcutis Biotherapeutics, Inc. All rights reserved.
US-COM-NON-00136 03/26