Applications are open for Sally Beauty and Cosmo Prof's fourth annual Cultivate Accelerator Program – this year, Cultivate has expanded to include salon pro products through Cosmo Prof, a leading distributor of professional beauty products and education, to better serve the hairstylist community and their diverse clientele.

Apply to the program by April 23, 2023. 

Apply to the program by April 23, 2023.

The Cultivate Accelerator Program offers game-changing support including professional mentorship, funding, and product distribution to uplift entrepreneurs and make cutting-edge products accessible to consumers and pros alike. Black entrepreneurs are some of the fastest-growing but most underfunded groups in beauty, and historically, these entrepreneurs have organically made up a large portion of submissions. Sally Beauty Holdings is proud to help kickstart these businesses, with 7 of the past 8 winners being Black and female-founded.

New for 2023:

  • Cultivate has also expanded to include small businesses within the styling tool, hair color & skincare categories.
  • To continue to grow and support passionate beauty entrepreneurs, Sally Beauty Holdings partnered with leading online platform, RangeMe, to streamline the application process and connect with a more diverse range of founders amongst underrepresented groups, including women, people of color, and LGBTQ entrepreneurs.
  • Driven by prior year insights, to further expand industry commitment within their stylist-first business, Cosmo Prof, the program has committed to selecting a professional brand this year, to better serve industry professionals behind the chair and within the salon space. 

Winners receive:

  • $15K to be used at winner’s discretion to elevate their business
  • Distribution to sell products in-store and online
  • Brand Cultivation through a transformative 12-month mentorship

To apply, visit or by April 23, 2023.

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