Applications are open for Sally Beauty and Cosmo Prof's fourth annual Cultivate Accelerator Program – this year, Cultivate has expanded to include salon pro products through Cosmo Prof, a leading distributor of professional beauty products and education, to better serve the hairstylist community and their diverse clientele.

Apply to the program by April 23, 2023. 
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Apply to the program by April 23, 2023.

The Cultivate Accelerator Program offers game-changing support including professional mentorship, funding, and product distribution to uplift entrepreneurs and make cutting-edge products accessible to consumers and pros alike. Black entrepreneurs are some of the fastest-growing but most underfunded groups in beauty, and historically, these entrepreneurs have organically made up a large portion of submissions. Sally Beauty Holdings is proud to help kickstart these businesses, with 7 of the past 8 winners being Black and female-founded.

New for 2023:

  • Cultivate has also expanded to include small businesses within the styling tool, hair color & skincare categories.
  • To continue to grow and support passionate beauty entrepreneurs, Sally Beauty Holdings partnered with leading online platform, RangeMe, to streamline the application process and connect with a more diverse range of founders amongst underrepresented groups, including women, people of color, and LGBTQ entrepreneurs.
  • Driven by prior year insights, to further expand industry commitment within their stylist-first business, Cosmo Prof, the program has committed to selecting a professional brand this year, to better serve industry professionals behind the chair and within the salon space. 

Winners receive:

  • $15K to be used at winner’s discretion to elevate their business
  • Distribution to sell products in-store and online
  • Brand Cultivation through a transformative 12-month mentorship

To apply, visit sallybeauty.com/cultivate or cosmoprofbeauty.com/cultivate by April 23, 2023.

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