
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The website has launched in time to honor National Hairstylist Appreciation Day.

It's a 10 Haircare, a leading indie haircare brand known for its innovative and high-quality products, announced the launch of its new professional-only website, Itsa10pro.com. This site has been specifically designed to provide licensed professionals with exclusive pricing on all It's a 10 Haircare products as well as other special offers. This initiative holds exceptional significance for the brand, as its Founder & CEO, Carolyn Aronson, a stylist by trade, understands the importance of supporting a community which has played a pivotal role in the brand's success.
Licensed professionals who sign up on the new website using their license number will have access to exclusive pricing, which will be automatically applied to all their purchases. This convenient feature ensures that they can enjoy the shopping experience hassle-free. Additionally, registered members will also be the first to learn about new products, services, and expert tips.

Carolyn Aronson, founder and CEO of It's a 10
“While the everyday consumer is a huge part of the It’s a 10 business model, we never lose sight of how valuable the pro side of our business is,” said Aronson. “As a stylist myself, I am passionate and understand the need for seamless solutions when it comes to getting the products your clients love, so we wanted to create a way to make this practice easy as possible.”
In addition to the website launch, Aronson was recently honored with the Legacy Award at The Beauty Changes Lives Gala earlier this April. This recognition highlights her unwavering commitment and dedication to supporting and uplifting the community.
The website, Itsa10pro.com, features an extensive range of It's a 10 Haircare products, including the brand's iconic Miracle Leave-In products, shampoos, conditioners, masks, styling products, and more. The website provides detailed product information, usage tips, and a user-friendly interface to assist professional hairstylists in selecting the right products for their clients' needs. Licensed professionals are encouraged to visit Itsa10pro.com to register for an account and start enjoying exclusive pricing on It's a 10 Haircare products.
About It’s a 10 Haircare
It’s a 10 Haircare is an established, professional hair care line offering exceptional products via salons, beauty supply stores and retailers worldwide. As one of the only female-owned
professional hair care brands in the world, It’s a 10® Haircare is dedicated to providing customers with the best hair experience possible. It’s 10 Haircare’s collections include
exceptional 10-in-1 multi-purpose products perfected and simplified to one unique lineup, providing solutions to all possible hair care needs.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai