
At House of Wella New York Event, Wella Names the TrendVision North American Winners
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
SexyHair announced a new campaign, called Beauty Starts Within, in partnership with Mental Health America (MHA) to empower stylists and individuals to nurture their mental health by providing education, resources, and support.

The SexyHair Beauty Starts Within campaign aims to increase awareness by offering tools to empower stylists and individuals to nurture their mental health.
SexyHair has announced a partnership with Mental Health America (MHA) for a new campaign, Beauty Starts Within! SexyHair is calling attention to the vital role hair stylists’ play for their clients and want to recognize them on National Hairstylist Mental Health Awareness Day (May 27).
A few of SexyHair's stylists shared tips on how they take care of their mental health:
"For me mental wellness can be as simple as not endlessly scrolling on Tik Tok, or saying “no” to extra activities and spending more energy on myself. After exercising daily I meditate for 15 minutes followed by visualization for 10 minutes then I’ll write some goals in a journal after."
"I'm in therapy and huge advocate for that! Find your tribe or a professional that you can talk to. Being active and getting physical exercise every day really clears my mind and helps me with my mental health." — Clayton Hawkins
"I do therapy and I also have a healer. I maintain a healthy lifestyle and work out nearly every day. I also laugh a lot and make sure I wake up every morning being positive and grateful." — Danielle Priano
With nearly half of Americans meeting the criteria for a diagnosable mental health condition sometime in their life, it's important to address mental health and wellness. Through this campaign, SexyHair aims to empower stylists and individuals to nurture their mental health by providing education, resources, and support.
The Beauty Starts Within partnership aims to increase awareness surrounding mental health by offering tools including a mental health screening test, a guide on how to build a coping toolkit, ways to recognize warning signs, stylist-specific wellness resources, and more. These educational resources from MHA will live on the SexyHair website, and the brand will be unveiling a social media campaign that will include wellness collaborations and creative content to make resources easily accessible and simple to digest. This partnership will kick off later this year with the launch of the Beauty Starts Within resource hub.
SexyHair promotes this partnership as a significant step forward in promoting mental wellness and breaking down the stigma surrounding mental health.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.