
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Farouk Systems, Inc., named Mego Ayvazian as the Vice President of Education and Shows. With a remarkable career as an internationally renowned professional hairdresser, colorist and stylist, Ayvazian brings a wealth of creativity to his new role.

With a remarkable career as an internationally renowned professional hairdresser, colorist and stylist, Ayvazian brings a wealth of creativity to his new role.
Farouk Systems, Inc.
Farouk Systems, Inc., a globally-recognized brand in the beauty and haircare industry, proudly announces the appointment of Mego Ayvazianas the Vice President of Education and Shows.
Ayvazian has been pivotal in shaping the brand's artistic direction and fostering a culture of innovation. His extensive experience uniquely positions him to enhance the educational programs and show opportunities at Farouk Systems, Inc. Ayvazian takes pride in being an integral part of a company of hairdressers, for hairdressers.
In his role as Vice President of Education and Shows, Ayvazian will lead efforts to enrich educational opportunities for professionals in the beauty and haircare industry. This encompasses the development of cutting-edge training programs, workshops, recertification initiatives, among others that seamlessly align with Farouk Systems, Inc.'s unwavering commitment to excellence. Additionally, Ayvazian will help curate captivating shows, showcasing Farouk Systems, Inc.'s commitment to pushing creative boundaries.
Farouk Shami, Founder and Chairman of Farouk Systems, Inc., expressed confidence in Ayvazian's ability to elevate the company's offerings, stating, "Mego's exceptional talent and commitment make him the ideal choice for Vice President of Education and Shows. His influence on global hair trends and dedication to sharing knowledge will undoubtedly shape the future of our educational and show initiatives."
According to the company announcement: "This strategic appointment reaffirms Farouk Systems, Inc.'s dedication to setting new industry standards, solidifying its position as a leader in beauty and haircare innovation."

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai