
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Meet Pantone's Color of the Year 2025, a mellow brown infused with a sensorial and comforting warmth.

Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse
photo courtesy of Pantone
Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has introduced PANTONE 17-1230 Mocha Mousse, an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires as the Pantone Color of the Year selection for 2025. A warming rich brown hue, Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.
“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelopes us with its sensorial warmth.”
There is a growing movement to align ourselves more closely with the natural world. Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment. Imbued with authenticity, Mocha Mousse finds harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Color of the Year 2025: PANTONE 17-1230 Mocha Mousse
photo courtesy of Pantone
“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being,” added Laurie Pressman, Vice President of the Pantone Color Institute. “With that in mind, for Pantone Color of the Year 2025 we look to a color that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others.”
In celebration of the 26th anniversary of Pantone Color of the Year, Pantone will also for the first time highlight the color in events and experiences all over the world. From New York and London, to Shanghai and Mumbai, Pantone will be sharing public spaces and color events that will make Pantone Color of Year 2025 accessible for all.
A soft brown whose warming glow awakens the inherent radiance of individual skin tones across a wide variety of undertones, Mocha Mousse highlights the desire for unpretentious authentic beauty and minimalist looks tied to simplicity. Characterized by its earthy refinement, Mocha Mousse conveys a new subtle sophistication, promoting a pure and organic approach to luxury.
Expressing quiet chic, Mocha Mousse underpins our desire for effortless and unaffected elegance. A versatile shade that works well in matte and sheen applications, Mocha Mousse lends itself to blending with many other colors and serves as the perfect base layer for metallic gloss finishes.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai