Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, has introduced PANTONE 17-1230 Mocha Mousse, an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires as the Pantone Color of the Year selection for 2025. A warming rich brown hue, Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort. 

“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelopes us with its sensorial warmth.” 

There is a growing movement to align ourselves more closely with the natural world. Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment. Imbued with authenticity, Mocha Mousse finds harmony and balance between the demands of modernity and the timeless beauty of artful creation. 

“The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being,” added Laurie Pressman, Vice President of the Pantone Color Institute. “With that in mind, for Pantone Color of the Year 2025 we look to a color that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others.”

In celebration of the 26th anniversary of Pantone Color of the Year, Pantone will also for the first time highlight the color in events and experiences all over the world. From New York and London, to Shanghai and Mumbai, Pantone will be sharing public spaces and color events that will make Pantone Color of Year 2025 accessible for all.

Mocha Mousse in Hair and Beauty

A soft brown whose warming glow awakens the inherent radiance of individual skin tones across a wide variety of undertones, Mocha Mousse highlights the desire for unpretentious authentic beauty and minimalist looks tied to simplicity. Characterized by its earthy refinement, Mocha Mousse conveys a new subtle sophistication, promoting a pure and organic approach to luxury. 

Expressing quiet chic, Mocha Mousse underpins our desire for effortless and unaffected elegance. A versatile shade that works well in matte and sheen applications, Mocha Mousse lends itself to blending with many other colors and serves as the perfect base layer for metallic gloss finishes.

Check out our coverage on Pantone's past Colors of the Year:

• Peach Fuzz Fantasy: PRAVANA Artists Create the Pantone 2024 Color of the Year

• Viva Magenta: Pantone’s Color of The Year for 2023

• How the Beauty Industry Can Get Inspired by Pantone’s 2022 Color of the Year Pick

• 12 Beauty Looks Celebrating Pantone’s Colors of the Year, Ultimate Gray & Illuminating