The Beauty of Community: Keratin Complex Launches KCEXPRESSIVES
Joining the KCEXPRESSIVES community comes with exciting perks, including early access to new product launches, top-tier education opportunities, and a supportive stylist community.
Anne Moratto・Director of Brand Content Strategy, MODERN SALON and NAILS
Being part of a community allows stylists to be stronger together. Keratin Complex, the full-service professional beauty manufacturer and a leader in the smoothing category, recently launched KCEXPRESSIVES, a stylist program to help bring stylists and colorists best-in-class education around the Keratin Complex keratin-enhanced portfolio of products.
EXPRESS YOURSELF AS A STYLIST
So whether it’s creating healthier, stronger hair with the 15-minute, color-locking KCEXPRESS treatment or pushing the boundaries with hair color, KCEXPRESSIVES is a vibrant community for beauty pros to connect, learn, and grow with the brand.
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Joining the KCEXPRESSIVES community comes with exciting perks, including early access to new product launches, top-tier education opportunities, and a supportive stylist community. Members also have the chance to have their work spotlighted on the @keratincomplex social and marketing channels and potentially feature in press highlights.
Plus, being a KCEXPRESSIVE gets you access to VIP product mailouts and branded items so stylists can showcase their participation with pride.
“We are thrilled for our KCEXPRESSIVES program to grow into an exciting and vibrant community,” says Zoe Hyams, Senior Vice President of Marketing and and Public Relations. “KCEXPRESSIVES allows us to build a close and meaningful relationship with the beauty professional who love and use our brand. Our goal through this program is to establish and deeper and stronger connection with them.”
Stylists are equally enthusiastic about joining KCEXPRESSIVES. Jenn Cuevas, a stylist and KCEXPRESSIVE member, shares, “I am beyond excited to be chosen to be a part of the KCEXPRESSIVES community!
"I love Keratin Complex products, not only as a stylist but also as a consumer myself. Keratin Complex products will forever be in my must have recommendations to everyone around me.”
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Tasha, another talented stylist and KCEXPRESSIVE member, added, “Being part of the KCEXPRESSIVES community fills me with immense excitement and inspiration. It's a space where creativity thrives, ideas flourish, and every voice finds its unique expression. Being able to do what I love, make people feel beautiful, and educate them on products made for them is by far the most rewarding experience.”
JOIN THE COMMUNITY
To apply is simple – head to Keratin Complex’s website, complete the application on the KCEXPRESSIVES page and start enjoying the benefits of this special community. If you’re a trendsetting stylist who excels in Keratin Complex services, knows how to enhance every customer’s experience, and loves to share their creations on social media, then KCEXPRESSIVES is the perfect fit for you.
ABOUT KERATIN COMPLEX: Keratin Complex, a leading full-service professional beauty manufacturer, was founded in 2007 and quickly gained national and international recognition thanks to its revolutionary keratin smoothing treatments. Keratin Complex realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of proprietary Signature Keratin, an essential hair protein that delivers incredible benefits, all without breaking the bonds of the hair. Since its launch, Keratin Complex has introduced a number of ground-breaking products, including KCEXPRESS—a 15 minute color-locking keratin treatment and KCTEXTURE a curly keratin treatment that requires no heat.
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