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SEARCHAnother ABS is in the books. Here are some of our our favorite moments, and favorite memories, from the show floor, in the classroom, and onstage.
Taking a pause from education at America's Beauty Show.
America’s Beauty Show (ABS) 2025 took place from April 5–7, 2025, at the Donald E. Stephens Convention Center in Rosemont, Illinois.
This year's theme, GROW, emphasized personal and professional development, community building, and innovation within the beauty industry. The event focused on expanding skills, networks, and overall well-being for beauty professionals.
300+ classes offered across various disciplines, including hair, nails, skincare, esthetics, makeup, and business development
On the show floor, a dedicated section hosted by Fruitful Yield offered classes on topics like hair loss, weight management, mental health, fitness, and stress management, highlighting the importance of holistic well-being in the beauty profession.
The ABS Global Image Awardscelebrated creativity and artistry across multiple categories. The awards ceremony featured live entertainment by Libido Funk Circus, adding to the celebratory atmosphere.
At the ABS Press Conference, Van Council, renowned American hairstylist, salon owner, and industry educator, best known as the co-founder of Van Michael Salons, a prominent salon group based in Atlanta, Georgia, received the Jerry Gordon Salon Business Leadership Award. Since opening the first location in 1984 with his brother Michael, Van has expanded the brand to include multiple salons in the Atlanta area and numerous affiliated salons internationally.
Reflecting on his years in business, Council said: “Anybody who can run a salon for 40 years deserves an award.”
One of the educators in the classroom, Meg King from Empowering You, shared the importance of investing in education:
“To borrow from Benjamin Franklin, for every coin invested in your mind, your purse will overflow.”
One the show floor, a brand out of Virginia, Veg Out Organics, an organic clean beauty plant-based skincare line, impressed attendees with its efficacy. Katie Wynne, co-founder with her husband, Brad, shared:
“A woman bought a tube of our Magnesium Body Lotion and she came back the next day to buy more. She said her husband has a chronically painful neck, but he applied and was so happily surprised to feel so much relief.”
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
