Taking a pause from education at America's Beauty Show.
(left to right) MODERN’s Angela Reich with Sonya Dove of Ulta Beauty and Wella Professionals.
These two were having a great time--and making everyone smile--at the One-Stop Beauty School booth.
Empire Beauty School had a strong presence, supporting the Global Image Awards, and sharing information on their programs.
At the Sunlights Balyage Booth, a sunny smile.
Future Beauty Professionals: High School students who are dual-enrolled in beauty school take a break at the show.
Member of the MODERN team pose with Zoe Hyams of Keratin Complex and a KC mascot.
MODERN SALON 100 alum Audrey Moreland (@hairbyaudreym) shows off her Salonory backpack from the MS100 box as she demos at the Tondeo booth.
Gelish's Maeling Parish creating a beautiful design at America's Beauty Show.
Tabatha Coffey served as a hype woman and host on the mainstage at America's Beauty Show
A photo opp at Redavid
(left to right) MODERN's Anne Moratto with Gina Munson of American International Industries
Jalia Pettis (@jaliadp) teaches an informative class on using social media strategy.
The Anti-Broke Barber's Club has a message everyone can agree with.
CHI Global Artist Anna Cantu (anna_cantu) teaches a blowout style on the Farouk stage.
Mireya Villareal received the Heart of Beauty Award for her work supporting the industry and beauty pros.
Luis Alvarez and President of Cosmetologists Chicago Lorrene Connino at the ABS Press Event.
ABS CEO Frank Fulco speaks at the ABS Press Event.
Lydia Sarfati of Repechage was honored at the ABS Press Event.
Happy to be together and at the show.
Taking a pause from education at America's Beauty Show.
(left to right) MODERN’s Angela Reich with Sonya Dove of Ulta Beauty and Wella Professionals.
These two were having a great time--and making everyone smile--at the One-Stop Beauty School booth.
Empire Beauty School had a strong presence, supporting the Global Image Awards, and sharing information on their programs.
At the Sunlights Balyage Booth, a sunny smile.
Future Beauty Professionals: High School students who are dual-enrolled in beauty school take a break at the show.
Member of the MODERN team pose with Zoe Hyams of Keratin Complex and a KC mascot.
MODERN SALON 100 alum Audrey Moreland (@hairbyaudreym) shows off her Salonory backpack from the MS100 box as she demos at the Tondeo booth.
Gelish's Maeling Parish creating a beautiful design at America's Beauty Show.
Tabatha Coffey served as a hype woman and host on the mainstage at America's Beauty Show
A photo opp at Redavid
(left to right) MODERN's Anne Moratto with Gina Munson of American International Industries
Jalia Pettis (@jaliadp) teaches an informative class on using social media strategy.
The Anti-Broke Barber's Club has a message everyone can agree with.
CHI Global Artist Anna Cantu (anna_cantu) teaches a blowout style on the Farouk stage.
Mireya Villareal received the Heart of Beauty Award for her work supporting the industry and beauty pros.
Luis Alvarez and President of Cosmetologists Chicago Lorrene Connino at the ABS Press Event.
ABS CEO Frank Fulco speaks at the ABS Press Event.
Lydia Sarfati of Repechage was honored at the ABS Press Event.
Happy to be together and at the show.
America’s Beauty Show (ABS) 2025 took place from April 5–7, 2025, at the Donald E. Stephens Convention Center in Rosemont, Illinois.
This year's theme, GROW, emphasized personal and professional development, community building, and innovation within the beauty industry. The event focused on expanding skills, networks, and overall well-being for beauty professionals.
300+ classes offered across various disciplines, including hair, nails, skincare, esthetics, makeup, and business development
On the show floor, a dedicated section hosted by Fruitful Yield offered classes on topics like hair loss, weight management, mental health, fitness, and stress management, highlighting the importance of holistic well-being in the beauty profession.
The ABS Global Image Awards celebrated creativity and artistry across multiple categories. The awards ceremony featured live entertainment by Libido Funk Circus, adding to the celebratory atmosphere.
MEMORABLE MOMENTS at ABS
At the ABS Press Conference, Van Council, renowned American hairstylist, salon owner, and industry educator, best known as the co-founder of Van Michael Salons, a prominent salon group based in Atlanta, Georgia, received the Jerry Gordon Salon Business Leadership Award. Since opening the first location in 1984 with his brother Michael, Van has expanded the brand to include multiple salons in the Atlanta area and numerous affiliated salons internationally.
Reflecting on his years in business, Council said: “Anybody who can run a salon for 40 years deserves an award.”
One of the educators in the classroom, Meg King from Empowering You, shared the importance of investing in education:
“To borrow from Benjamin Franklin, for every coin invested in your mind, your purse will overflow.”
One the show floor, a brand out of Virginia, Veg Out Organics, an organic clean beauty plant-based skincare line, impressed attendees with its efficacy. Katie Wynne, co-founder with her husband, Brad, shared:
“A woman bought a tube of our Magnesium Body Lotion and she came back the next day to buy more. She said her husband has a chronically painful neck, but he applied and was so happily surprised to feel so much relief.”
America’s Beauty Show will return in 2026, bringing together beauty professionals, educators, and brands for another year of education, inspiration, and connection. Stay tuned for dates.
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