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SEARCHCosmoprof North America Las Vegas 2025 welcomed over 26,000 attendees from 103 countries and featured 1,000+ global exhibitors, showcasing the latest innovations, trends, and thought leadership in beauty.
The Olive Young area was vibrant, with their "All Live Young" philosophy reflected in their embrace of wellness and beauty at every stage of life.
Anne Moratto/MODERN SALON
This event continues to drive connection, spotlight innovation, and unveil the next wave of beauty trends.
Anne Moratto/MODERN SALON
The 22nd edition of Cosmoprof North America Las Vegas wrapped with strong momentum, once again reinforcing its role as the leading B2B beauty event in the Americas. The event hosted:
Over 26,000 visits from 103 countries
More than 1,000 exhibiting companies from 44 countries
The exhibition continues to be a pivotal platform for building partnerships, exploring market innovations, and discovering the newest trends in beauty. This year, Korean Beauty was especially noteworthy, with a 51% increase in participating brands and suppliers.
Cosmoprof North America delivered a robust business experience:
Over 200 top-tier buyers, including executives from L'Oréal, Nordstrom, Revlon, and Target, joined the Buyer Program
The show’s AI-powered matchmaking platform helped attendees streamline their networking efforts
Standing-room-only education programs included:
Entrepreneur Academy
CosmoTalks
Cosmopack Education
Panel discussions and sessions covered timely topics such as the rise of Generation Alpha, evolving packaging innovations, and the future of beauty retail.
Elevated Korean skincare, designed for real life, at the Timesavvy area at Cosmoprof North America.
Anne Moratto/MODERN SALON
This year’s CosmoTrends Report, curated by BEAUTYSTREAMS, identified five key industry trends showcased by 22 exhibitors, including:
Products for sensitive and reactive skin
PDRN-powered regenerative formulations
Next-gen masking innovations
Device-meets-solution hybrids
Advanced lip care systems
The Cosmoprof & Cosmopack North America Awards, also curated with BEAUTYSTREAMS, were announced during the Welcome Party. For the first time, award entries included both Las Vegas and Miami exhibitors.
Cosmopack Award Winners
ICURE Pharm & Cosmetics Inc. – Formulation and Packaging
Shinkwang M&P – Packaging: Design & Materials
Cosmoprof Award Winners
N&B S.r.l. Società Benefit – Green & Organic
Amaxy – Hair Products
Aekyung Industrial Co., Ltd. – Make Up & Nail Products
NANOBIOSYSTEM CO., LTD. – Skin & Body Care Products
An exciting debut: Jami Zabner at the Cool Freakin' Genius Haircare booth, showcasing their latest launch at Cosmoprof North America 2025.
Anne Moratto/MODERN SALON
Exhibitors took creativity to new levels with:
Interactive product demos
Sensory experiences and immersive activations
Content-driven installations
This approach transformed the show floor into a space for inspiration, engagement, and meaningful discovery.
At the Malibu C area, Brittany Cook demonstrated the Malibu C Head Lab and its solutions.
Anne Moratto/MODERN SALON
Luisella Bovera, SVP, Colep Consumer Products:
"Cosmoprof North America was a great success for Colep, with a high number of visitors and a highly engaged audience."
Dr. Whitney Hovenic and Hillary Schieve, Founders, SPOOGE:
"Being part of the Discover Beauty program was a transformative experience that brought visibility, credibility, and high-value connections."
Katie Petroskey, Senior Manager of Brand Acquisition, Nordstrom Marketplace:
"We came to discover new brands to launch on our platform, and we found several that met all our criteria. The experience exceeded expectations."
Cosmoprof North America continues to be the destination where beauty’s future takes shape.
Next events:
Cosmoprof North America Miami: January 27–29, 2026
Cosmoprof North America Las Vegas 2026: July 13–15, 2026
Note: New date format—Monday through Wednesday
Venue: Mandalay Bay Convention Center
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
